Inside The Guardian's sinking US expansion

‘Grasping at straws’: Buyers say Twitter’s new pre-rolls won’t scale, ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec, ‘We don’t own our audience’: OH from top publishing execs at Digiday Moguls, [get_the_title] The Guardian has had some major wins in the U.S. recent years and has scaled a digital audience since expanding Stateside, [but that's not enough in today's media landscape to make a viable business](. A beleaguered ad tech exec bares his soul: "[There are tons of unnecessary ad calls going out]( to people, which is terrible for latency." With its advertising business struggling, [Twitter is making a new video push](. But buyers are unimpressed, claiming Periscope pre-rolls won't scale. "[We don't own our audience]( This week, in Vail, Colorado, Digiday has gathered together 25 C-level executives from top publishers to discuss the challenges confronting digital media. We overheard a few choice snippets of conversation. Starting Out with TBWA/Chiat/Day's Nancy Reyes: "While many times I wished I didn't have the upbringing that I did, [it 100 percent helped me succeed]( Comeback story: [Inside Polaroid's digital revival](.   [TLDR Title]   [Inside The Guardian's sinking US expansion]( Lucia Moses The famous British newspaper has scaled a digital audience, but that’s not enough in today’s media landscape to make a viable business. ['Grasping at straws': Buyers say Twitter's new pre-rolls won't scale]( Ross Benes Although video is Twitter's largest revenue generator, buyers are skeptical that clients will widely adopt the platform's new video products. Advertisement   [Measuring reader engagement using social media content]( Sponsored Content Crowdynews Learn how to maximize reader engagement by creating a social-rich environment on your website. Understand how to keep readers who arrive from social on the site longer, measure the effectiveness of these social efforts and realize an uptick of conversions. Sponsored content by Crowdynews. ['Tons of unnecessary ad calls going out': Confessions of a beleaguered ad tech exec]( Ross Benes A programmatic exec said publishers make too many ad calls and they don't have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. ['We don't own our audience': OH from top publishing execs at Digiday Moguls]( Digiday Editors Top media execs dish on the duopoly, subscriptions and more at Digiday Moguls. [The Difference Between AdTech and MarTech]( Sponsored Content LiveIntent This video delves into those differences between adtech and martech. We’ll explore how these two technology groups differ beyond the simple distinction of billing structure and examine how this technology has evolved. Sponsored content by LiveIntent. [Comeback story: Inside Polaroid's digital revival]( Tanya Dua In an era of selfies and smartphone cameras, retro mechanical cameras are making a comeback. And Polaroid is riding that nostalgia wave. [Beware the bots: How DSPs manage non-human traffic]( Sponsored Content Yahoo Fraud has become a common, pervasive, and expensive part of our digital lives. It affects industries from finance and credit to insurance and even digital advertising. Publishers and brands have a shared interest in combatting non-human traffic. Learn how the industry is taking on the bots. Sponsored content by Yahoo. Advertisement     [Careers Title](   March 27, 2017 [Manager, CRM Marketing]( TEN: The Enthusiast Network Bonita Springs, FL   March 27, 2017 [Manager, Payment/Revenue Optimization, Motor Trend OnDemand]( TEN: The Enthusiast Network Bonita Springs, FL   March 27, 2017 [Circulation Planner]( TEN: The Enthusiast Network Bonita Springs, FL     [ALL CAREERS](     [Events Title]   Awards Gala [Digiday Publishing Awards]( March 23, 2017   March 27 - 29, 2017 [Digiday Moguls]( Vail, CO   March 29 - 31, 2017 [Digiday Publishing Summit]( Vail, CO     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](