Entertainment and lifestyle publishers thrive even as interest in hard news spikes

What brands can learn from the three-day #DeleteUber outrage cycle, At media industry gathering, a focus on a time of discontent, ‘It’s hard to find thinkers and doers’: The challenges of hiring programmatic experts, [get_the_title] One publisher's gain doesn't have to be another publisher's loss: Entertainment and lifestyle publishers thrive [even as reader interest in political news spikes]. At IAB meeting in Florida, a focus on [Facebook, fake news and fraud]. Uber provided a brand case study in[how not to react to a scandal] in the wake of the Trump Administration immigration ban. To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles. [Our sister site Glossy reports]. Copywriters can't even come up with[a decent meaningless tagline] anymore. The U.K., France, Switzerland and Germany are all grappling with fake news challenges unique to them. [Here's how each country is dealing with it]. The Digiday Brand Summit will gather leaders from Coca-Cola. AT&T, Kohl's and more. [Learn more about joining them here].   [TLDR Title]   [Entertainment and lifestyle publishers thrive even as interest in hard news spikes] Ross Benes With politics commanding so much attention, it is reasonable to expect that publishers that don't focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven't suffered from political news's rise in popularity. Sources told Digiday that soft news has maintained user attention because the line between entertainment and politics continues to blur, new platforms have extended publisher reach, people outside of media bubbles aren't as obsessive over politics and people need a respite from depressing news. [What brands can learn from the three-day #DeleteUber outrage cycle] Tanya Dua While established crisis-management response protocols are part of the brand social media playbook today, they are neither always necessary nor helpful. And this weekend, Uber was the perfect example of why. Uber may have very well meant good and might have been trying to offer people alternatives for their commutes, but its actions seemed highly insincere given the timing of the strike. Uber's gaffe was further amplified when contrasted with the powerful statements made by other brands in response to the ban, including Starbucks, Airbnb and arch rival Lyft. Lastly, the typical life cycle of an outrage or boycott-related hashtag is also a few days, so it’s sometimes best not to respond. Advertisement   ['It's our lifeblood:' How publishers meet the video challenge in 5 charts] Sponsored Content Wibbitz The biggest question for publishers prioritizing video isn't Snapchat or Facebook Live, it's simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that show the opportunity and the challenge. Sponsored content by Wibbitz. [At media industry gathering, a focus on a time of discontent] Lucia Moses A big theme of the digital media leadership’s annual conference was Facebook’s growing power and the challenge of checking it. Marc Pritchard of advertising giant P&G kicked off the IAB's annual Leadership Meeting in Hollywood, Florida, calling for its ad partners to comply with industry viewability standards and measured by third parties, which many saw as aimed at Facebook. But questions remain about how and if these goals can be realized, given the complexity of the ad ecosystem and Facebook’s dominance in audience size and data. ['It's hard to find thinkers and doers': The challenges of hiring programmatic experts] Yuyu Chen For brands that have made serious investments in ad tech, hiring programmatic experts is a big challenge. For some, it is an internal problem, while for others, it is more of a talent drought on the execution side. There is also a geographical challenge for brands that are not located in core hubs like New York City, Chicago and London, where ad tech talent is concentrated. [With omnichannel, you're only as good as what you can measure] Sponsored Content Yahoo What if you were measuring the return on a digital campaign and you missed 45 percent of all sales transactions? Measurement is critical to omnichannel marketing. Without the right measurement metrics it’s impossible to implement meaningful changes to make omnichannel work for consumers. Sponsored content by Yahoo [Copywriters can't even come up with a decent meaningless tagline anymore] Mark Duffy Nike’s “Just Do It” meant nothing but completely took over the sneaker industry. Apple’s “Think Different” really meant nothing, ignored proper grammar and made the company the biggest computer brand in the world. Those five words conquered two of the biggest market categories in the world. Recently, however, the meaningless two- and three-word taglines have also been both toothless and worthless. Lexus’ new 2017 tagline is “Experience Amazing.” That tagline, though. Look at it. Notice how it just sits there, like a dead thing. Now read it out loud. [IBM's guide to brand attraction with connected interaction] Sponsored Content IBM The shift to digital has proven to be two-fold in the marketplace, changing the experience of both buyers and businesses. When and how customers choose to engage with a brand has fundamentally impacted how organizations are connected both internally and externally. Download the guide to learn how marketers can enhance a customer’s experience. Sponsored content by IBM. Advertisement     [Careers Title]   January 29, 2017 [Ad Operations Yield Analyst] TheStreet, Inc. New York   January 27, 2017 [YouTube Specialist] Group Nine Media New York, NY   January 27, 2017 [Manager, Product Marketing] Index Exchange New York, NY     [ALL CAREERS]     [Events Title]   Open for Entries: Regular deadline [Digiday Video Awards Europe] 17 February, 2017   February 2 - 3, 2017 [Digiday Publishing Summit Japan] Odawara, Japan   February 7, 2017 [Hot Topic: Header Bidding] New York City     [ALL EVENTS]     [Digiday] 26 Mercer Street New York, NY, 10013 [Privacy Policy] [Update Profile] [Manage Subscriptions] If you believe this has been sent to you in error, please safely [unsubscribe] Did someone forward you this email? 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