'It's brutal': Junior agency employees feel the squeeze from low margins

How decentralizing trade desks created a new set of problems, 'Consumers will rebel': Publishers face creative challenges with Facebook's mid-roll video ads, E! News plans more original content for Snapchat Discover, [get_the_title] "It's brutal": Junior agency employees[are feeling the squeeze from low margins]. Although the decentralization of trading desks by holding companies may have reduced opaque fees and increased transparency,[it has also created new problems]. Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but [creative challenges await them]. After launching a weekly show on Snapchat Discover last September, [NBCUniversal's E! News unit plans to do more original programming there in 2017]-- including one-off specials centering on major awards shows. We asked the parents of social media executives to see whether they know [what their own kids do all day] "Pre-fall" has become a way for brands to experiment with fashion shows, [our sister site Glossy reports]. Today's your last chance to enter the Digiday Publishing Awards. [Submit your work] before midnight tonight for a shot at publishing glory.   [TLDR Title]   ['It's brutal': Junior agency employees feel the squeeze from low margins] Shareen Pathak Agencies being squeezed by low margins or no margins are trying to cut costs in other ways. One human side effect: undue pressure on junior level employees, who are working 80-hour weeks and often don’t see any compensatory upside. Josh Jamal, a freelancer, experienced this at a small agency. An account manager, Jamal, a millennial and a relatively junior employee, was brought on as part of an eight-person account team — but within a few weeks, three of the team left. "In the ensuing shake-up, I was added to several accounts, bringing my total accounts to five," he said. All in all, he began to do about 75 hours of work a week. "It was brutal," he said. [How decentralizing trade desks created a new set of problems] Ross Benes Although the decentralization of trading desks by holding companies may have reduced opaque fees and increased transparency, it has also driven new problems. Sources told Digiday that since the decentralization of trading desks, buyers in charge of large automated buys are now more likely to be inexperienced with programmatic and holding companies have experienced an exodus of programmatic talent. Todd Sawicki, CEO of programmatic platform Zemanta, said, "It's a classic organization problem where you solve one problem, but you create another." Advertisement   [Marketing's New Frontier: How mobile web and apps are converging] Sponsored Content Tune Consumers today live on their mobile devices. Where the consumer goes, marketers will follow. Thus, mobile should be a priority for your company's digital strategy, and the convergence of developing web browsers and apps is necessary. Learn how to get onboard and stay ahead. Sponsored content by TUNE. ['Consumers will rebel': Publishers face creative challenges with Facebook's mid-roll video ads] Lucia Moses Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that’s out there now isn’t good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. "Don't assume that every 30-second cat video can sustain a midroll," he said. "Consumers will rebel." [E! News plans more original content for Snapchat Discover] Sahil Patel NBCUniversal's E! News is doubling down on original content for Snapchat Discover. With viewership for its weekly Snapchat series "The Rundown" up by 82 percent since the show's September premiere, E! News plans to double the output to two episodes per week. It will also do more one-off red carpet specials on Snapchat tied to entertainment awards shows — its red carpet special for the Golden Globes received 1 million views. [How to improve customer interactions with real-time personalization] Sponsored Content IBM In IBM's guide, 88% of respondents agree that a company's growth depends on personalization. Despite this consensus, few companies actually have a full understanding of the concept and are effective in these efforts. Learn how to increase conversion rates, customer loyalty and revenue with more personalized experiences. Sponsored content by IBM. ['I've never understood': Parents of social media execs explain what their kids do] Grace Caffyn The rise of social media marketing has spawned a host of cryptic job titles, including ninjas, wizards and, of course, influencers. But there’s nothing like your flesh and blood to cut through the jargon. The parents of social media execs told us their children were “at the forefront of … something” and spent lots of time on Facebook. “Apparently he can earn money doing this!,” said one. [Forrester's report reveals why you should align finance and marketing] Sponsored Content Neustar Improving collaboration and communication between the finance and marketing departments has been overlooked and undervalued. In this report, 86 marketing and 104 finance professionals weigh in on their understanding of the other, goals and indicators of performance. Sponsored content by Neustar. 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