Google still fuels fake-news websites through its complex web

'No interest in playing your games': Why programmatic TV hasn't (yet) taken off, Huffington Post faces a blogger backlash to its contributor play, Why sex, millennials and video didn't sell for Elite Daily, [get_the_title] Despite winning an early PR battle against fake news sites, Google is still [indirectly helping fund] so-called alt-right publishers. TV has a lot of hurdles to cross to truly embrace programmatic advertising, which is why [it's not likely to happen]anytime soon -- if at all. Huffington Post's plan to grow the contributor network to 1 million [isn't sitting well] with many of its bloggers. Eight months ago, Elite Daily was "the voice of Generation Y," in the words of a presentation it made to advertisers. Two weeks ago, its parent company, wrote down the entirety of its investment. [Here's why]. While the platform has become less compelling to brands from a marketing perspective, it remains [a crucial arrow in their customer service quivver]. Pantone, the color consulting agency and institute founded in 1956, is[making a clearer drive to consumer awareness] as its Color of the Year gets annual press coverage.   [TLDR Title]   [Google still fuels fake-news websites through its complex web] Ross Benes Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google's various ad services. Sources indicated that ads from Google's ad network still show up on fake-news websites and that the these websites still rely on Google's ad exchange to sell their inventory. “Google has made the decision that when it is up to them [in its ad network], they might choose not to run ads on these websites,” a programmatic buyer told Digiday. “But when one of their [ad exchange] clients wants to place ads next to hateful or misleading content, they won't stand in the way," ['No interest in playing your games': Why programmatic TV hasn't (yet) taken off] Sahil Patel A lot of factors are blocking the TV business from fully embracing programmatic. For one, national TV advertising already sells out regularly, which means there's no need for networks to automate those transactions. What's more, technology to truly bring real-time automated buying of linear TV ads just does not exist. Things might change if more people flock to streaming platforms, but even here, growth will be blocked by the unmatched demand for national TV ads. Advertisement   [The native ad cheat sheet: What works and why] Sponsored Content Nativo The IAB says there are six native advertisement formats that brands most commonly use. They include paid search, promoted, recommendation widgets, custom, in-feed units, and in-ad units with native pieces. Of course, not all native ad types are created equal--some perform much better than others, especially when it comes to distributing branded content. This infographic will explain which native ad formats are best for distribution, including their possible downsides. Sponsored by Nativo [Huffington Post faces a blogger backlash to its contributor play] Lucia Moses The Huffington Post has been talking about growing its contributor network to 1 million, from 100,000. To do that, it’s put in place a new system that’s causing a backlash among some bloggers. They say that in addition to blogging for free, to get exposure for their posts, they have to do all the promotional work themselves. "Ultimately, the new Huffington Post platform is making bloggers work harder - for free," griped one blogger, Annie Singer. [Why sex, millennials and video didn't sell for Elite Daily] Max Willens Two years ago, Jon Steinberg claimed that by acquiring Elite Daily, the Daily Mail could now reach half of all U.S. millennials. On paper, that was true. But advertisers, who looked a little closer, saw two audiences that looked, and acted, very differently. [Marketing's New Frontier: How mobile web and apps are converging] Sponsored Content Tune Consumers today live on their mobile devices. Where the consumer goes, marketers will follow. Thus, mobile should be a priority for your company's digital strategy, and the convergence of developing web browsers and apps is necessary. Learn how to get onboard and stay ahead. Sponsored content by TUNE. [Brands aren't giving up on Twitter just yet, but they are shifting their focus] Tanya Dua Twitter may be becoming more of an afterthought for some publishers, but marketers aren't discounting the platform entirely, at least not yet. Twitter continues to be a consideration in the content and social media strategies of brands interviewed for this story, including Marriott, Wendy's, T-Mobile, Taco Bell and Patr?n — but perhaps not as prominently as it once did. It still features prominently in brands’ content strategies, but the same cannot be said of their media spends. [First-party data 101: How self-declared data boosts performance, quality, and targeting] Sponsored Content Fluent There's a revolution taking place in digital marketing. Marketers are stepping away from dropping pixels and sending cookies and turning to first-party data to reach verified consumers where they live. First-party is powering cross-device people based campaigns and taking the guess work out of digital marketing. Learn how first-party data is powering new campaigns with this entry level course. Sponsored content by Fluent. Advertisement     [Careers Title]   December 8, 2016 [Multimedia content producer] Digiday Media New York, NY   December 8, 2016 [Reporter, Glossy] Glossy New York, NY   December 6, 2016 [Programmatic Sales Manager] The Daily Beast New York, NY     [ALL CAREERS]     [Events Title]   Open For Entries: Regular deadline [Digiday Publishing Awards] December 9, 2016   January, 17 2017 | 6: 30pm [Digiday Video Awards Gala] New York, NY   February 2 - 3, 2017 [Digiday Publishing Summit Japan] Odawara, Japan     [ALL EVENTS]   [Digiday] 26 Mercer Street New York, NY, 10013 [Privacy Policy] [Update Profile] [Manage Subscriptions] If you believe this has been sent to you in error, please safely [unsubscribe] Did someone forward you this email? [You can subscribe for yourself here]. [View in your browser]