Why site blacklists often fail in programmatic ad buying

How Instagram recruits college football teams to market Stories, 'A classic commons problem': Publishers are going notifications crazy, 'You can't half-ass anything': Agency execs on what their first jobs taught them, [get_the_title] Blacklists are a critical tool in keeping marketers off sites that aren't brand-safe -- [only they often fail]. Push notifications are quickly becoming a critical engagement tool for publishers, so [they're naturally at risk of overdoing it]. Instagram is [recruiting college athletic departments to use Instagram Stories] to document the frantic finish to college football season -- and provide Instagram a marketing bump. Here's [what top agency execs like Gary Vaynerchuk learned from their humble first jobs.] Over at sister site Glossy: [A look inside New York designer Cynthia Rowley's whimsical offices]. The Digiday Publishing Awards are accepting entries for the very best in digital media. [Enter now]. Tomorrow: [Marketing's dark future uncovered.] Learn how to dig deeper into hidden social, data and technology patterns. Sponsored content by IBM Marketing Cloud.   [TLDR Title]   [Why site blacklists often fail in programmatic ad buying] Ross Benes Although ad tech spawned the problem of advertisers funding fake news, it has also generated services like blacklists that alleviate the problem it created. But communication gaps between brand stewards and programmatic buyers, fraud and mixed incentives have limited the effectiveness of blacklists. One agency rep said, "If you’re an agency who’s incentivized only on efficiency of delivery, [fake news] is the kind of site you’re tempted to keep on the plan, even when the effect is to fund hate speech." [How Instagram recruits college football teams to market Stories] Sahil Patel Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach is similar to how Facebook encouraged and supported various media companies to experiment with Facebook Live earlier this year — a stark difference from Snapchat's closed-off approach with publishers. Advertisement   [How agency pros use business smarts to serve clients, boost morale, and grow careers] Sponsored Content Agency Smarts by George Swisher In the agency world business smarts are the key to building morale, growing careers, and understanding clients. I spoke to Matt Calos, partner and global managing director at Your Majesty and Matthew Eberhart,creative director at Bloomingdales on how business smarts have helped them to build teams and run businesses. Sponsored content by George Swisher Agency Smarts ['A classic commons problem': Publishers are going notifications crazy] Max Willens Six years ago, a few publishers began experimenting with pushing their stories to readers via Google Chrome extensions. Since then, push notifications have evolved into a key source of traffic for publishers, with everyone from The New York Times to Vice using them to promote new content, drive new traffic and sell people into subscriptions. But as competition for space on readers’ lock screens intensifies, everybody runs the risk of trashing a commons that every publisher might soon rely on. ['You can't half-ass anything': Agency execs on what their first jobs taught them] Tanya Dua Making pizzas or mowing the lawn are far from glamorous jobs but are usually the first taste of regular work for most people during high school and college. Ad agency execs are no different. Digiday asked some senior ad execs what their very first job was and what lessons it taught them about the world. For Giant Spoon’s Jon Haber, being a dancing cellphone helped foreshadow his career in advertising with a focus on technology, while DDB’s Wendy Clark has come full-circle from her first job at a McDonald’s, running the account for the agency today. [How brands are using fictional tales to foster real-world engagement] Sponsored Content GumGum Once upon a campaign, a big, popular brand was tired of having to choose from the same old marketing channels. The latest social media sensation was too hot. Television was too cold. But then the brand tried using fictional storytelling to entertain and engage consumers, and that was just right. Learn how brands are embracing sponsored storytelling to get the message out. Sponsored content by GumGum [How Cynthia Rowley infuses tech into its office space] Hilary Milnes Cynthia Rowley is expanding her presence in the tech accessories market by introducing a line of products covering every gadget touchpoint, from iPhone cases to USB cables. The designer’s accessible products include tech and office items in an effort to appeal to a young and new audience. [Tomorrow: Marketing's dark future, understanding hidden social, data and MarTech shifts] Sponsored Content IBM Marketing Cloud Marketers need to dig deeper in order to understand hidden social, data and technology shifts. Tune in and learn how to turn the challenges of new platforms, patterns and interaction points into opportunities. Sponsored content by IBM Marketing Cloud. Advertisement     [Careers Title]   November 28, 2016 [Social Media Manager] Northeastern University Boston, MA   November 28, 2016 [Reporter, finance and financial technology] Digiday Media New York   November 27, 2016 [VP, Technical Product Executive – Programmatic Exchange] TrustX.org New York City     [ALL CAREERS]     [Events Title]   November 29, 2016 [WTF Content Marketing] London, England   December 1, 2016 | 6: 30pm [Digiday Awards Europe Gala] London, England   December 5 - 7, 2016 [Digiday Brand Summit] Park City, UT     [ALL EVENTS]   [Digiday] 26 Mercer Street New York, NY, 10013 [Privacy Policy] [Update Profile] [Manage Subscriptions] If you believe this has been sent to you in error, please safely [unsubscribe] Did someone forward you this email? [You can subscribe for yourself here]. [View in your browser]