Facebook is testing real-time ads for live videos

In response to complaints, some brands are pulling ads placed on Breitbart, Facebook's metrics blunder causes publishers to fret, too, How Fox Sports uses college students for an R&D lab, [get_the_title] [Here comes real-time Facebook ads] to lure users to Facebook Live while they're happening. Social media complaints are causing some advertisers to [vow to stop their ads appearing on Breitbart]. Facebook's recent metrics blunders has caused [some publishers to question their resource commitments to creating content on the platform]. [Fox Sports University is a program run by Fox Sports] in the hopes of learning from college students -- and recruiting some of them to join Fox. Bon Appetit isn't giving into Tasty. It has [plans for three spinoffs] aimed at capturing young people's food enthusiasm. If your lost in the sea of ad tech acronyms, [consider attending our upcoming WTF Programmatic event] in New York City on December 7. You'll leave knowing your way around the Lumascape. In a golden age of performance marketing, ["dark" forces are conspiring to present new challenges for marketers.] Sponsored content by IBM Marketing Cloud.   [TLDR Title]   [Facebook is testing real-time ads for live videos] Yuyu Chen Facebook Live viewership has been purely driven by organic reach for a long time, but that is likely to change soon. Facebook is testing a real-time ad feature that lets advertisers boost their live video while broadcasting. [In response to complaints, some brands are pulling ads placed on Breitbart] Shareen Pathak A Twitter account is putting the pressure on brands advertising on Breitbart. It has already gotten responses from Modcloth, SoFi and Nest, which say they are pulling their advertising. Others aren’t so sure: Nissan said it doesn’t plan to change its marketing mix. Brands and the agencies that work for them are caught in a tough place when it comes to ads on websites like Breitbart, which regularly publish sexist, racist and anti-Semitic posts. But because of programmatic and the tangled web it weaves, many may not even know what they’re advertising next to. Advertisement   [How The Guardian moved from the old world of media to the new world of programmatic] Sponsored Content AppNexus As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of human effort and error from the advertising process allowing marketers to finely tune their campaign targets. We spoke with Daniel Spears of The Guardian about who the publisher is making programmatic work. Sponsored content by AppNexus [Facebook's metrics blunder causes publishers to fret, too] Jessica Davies Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea culpa from the social platform has brought an ongoing issue into the spotlight at the right time. [How Fox Sports uses college students for an R&D lab] Sahil Patel Fox Sports University is a program created by Fox Sports, which uses students from more than 40 colleges across the nation to work on new content, marketing and technology initiatives including mobile video streaming and virtual reality. The program is also a growing talent-recruitment pipeline for Fox Sports, which, to date, has hired 15 program graduates as full-time employees (with another 15 interns). [Marketing's dark future: Understanding hidden social, data and MarTech shifts] Sponsored Content IBM Marketing Cloud Marketers need to dig deeper in order to understand hidden social, data and technology shifts. Tune in and learn how to turn the challenges of new platforms, patterns and interaction points into opportunities. Sponsored content by IBM Marketing Cloud. [Bon Appetit hunts for hungry millennials with spinoffs] Lucia Moses Nimble, upstart publishers like BuzzFeed's Tasty have exploded on the online video food scene. Now, stalwart Bon Appetit wants in, so it’s launching three new verticals coming in 2017. Adam Rapoport of Bon App?tit, is betting that the title's editorial expertise will produce better, stickier video content than a lot of the generic-feeling food content that's out there. "I'm a big believer in, if I get the tone right and point of view right, people will come back," he said. [Learn how five filmmakers are creating compelling branded video] Sponsored Content Shutterstock Creating video content is easier than ever. In this guide, five filmmakers give insight into their production processes. From strategic ways to gather inspiration, to mastering new technology, this advice will help kickstart or revitalize the way you approach branded video. Sponsor content by Shutterstock Premier. 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