'Coming toe-to-toe with archaic systems': Confessions of a black copywriter

How CNN juggles different mobile chat apps to cover the Olympics, Lollapalooza filters and Live Stories: Inside Toyota's Snapchat strategy, These 'smart weirdos' at Turner's Super Deluxe make subversive videos for Facebook, How Glamour grew its social following by 500,000 in six months, [Digiday Daily] 5 things you need to know [Thing 0] While gender diversity is a topic that is getting a lot of deserved attention in the agency space, there has been less discussion about race. We granted an experienced black copywriter anonymity [in exchange for candor about what it's like to be black at advertising agencies]. [Thing 1] CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and,[currently, the 2016 Rio Olympics]. [Thing 2] Snapchat's a natural for some brands, not so much for others. [The struggle for Toyota is finding the right message]. "We want to appear genuine and authentic, not intrusive," said Florence Drakton, who heads up Toyota's social media marketing. [Thing 3] Turner's Super Deluxe is looking to be the next big subversive comedy brands for younger viewers. To do so, the socially-distributed network is creating everything from hour-long[interactive game shows on Facebook Live to mini online games]. [Thing 4] Glamour, the women's lifestyle title, has had a growth spurt of 500,000 followers across social platforms since February,[thanks to some internal restructuring -- and Facebook Live]. ['Coming toe-to-toe with archaic systems': Confessions of a black copywriter] ['Coming toe-to-toe with archaic systems': Confessions of a black copywriter] Shareen Pathak While gender diversity is a topic that is getting a lot of rightful attention in the agency space, the issue of race in the agency space remains largely neglected. A black copywriter told Digiday that blacks –and other creatives of color– often experience a “slow, energized, nipping and tucking of their ideas.”  [How CNN juggles different mobile chat apps to cover the Olympics] Max Willens With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps’ users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican National Convention and, currently, the 2016 Rio Olympics.  Advertisement [AKQA on search marketing in a post-browser future] [AKQA on search marketing in a post-browser future] Sponsored Content Bing [Digiday Publishing Summit Europe] [Digiday Publishing Summit Europe] October 26 - 28, 2016 [Lollapalooza filters and Live Stories: Inside Toyota's Snapchat strategy] Grace Caffyn As Snapchat plasters all of its products with ads, it's getting harder for brands to cut through the noise. For Toyota, the difficulty isn't just getting heard by the platform's young users but being taken seriously. Besides working with Snapchat influencers and testing out ads on the platform’s Live Stories section, the brand created the first geofilter that doubled as a VIP ticket at Lollapalooza. The aim is to be authentic, not invasive. [These 'smart weirdos' at Turner's Super Deluxe make subversive videos for Facebook] Sahil Patel With 80 full-time staffers, Turner's Super Deluxe is looking to be the next big subversive comedy brand for younger viewers. And to do so, the socially distributed network is creating everything from hourlong interactive game shows on Facebook Live (a major area of focus in the near future) to mini online games and half-hour TV shows. It's the second distributed-media brand from Turner, which, last year, also launched Great Big Story to focus on inspirational content. [Survey: Which new publisher technologies are getting results?] Sponsored Content Rocket Fuel From audience extension and private marketplaces to newer methods like header bidding, technology is increasing publishing revenues. How many of these tactics have you adopted, and what have the results been so far? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsor content by Rocket Fuel. [How Glamour grew its social following by 500,000 in six months] Lucinda Southern Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No longer is there a separate print and digital team either. The publisher has been experimenting with Facebook Live, but is still working on the strategy. So far, it has seen success with beauty tips and guidance, where people are viewing a 50 minutes video for 20 minutes, as well as red carpet events. [How The New York Times and PureWow are finding loyal readers on social] Sponsored Content Keywee As publishers adjust their focus from volume to quality, they are increasingly relying on the targeting capabilities of paid channels to reach more qualified audiences -- those with readers that are likely to purchase a subscription or sign up to a mailing list. As a result, it is more imperative than ever that publishers distribute their stories to the right people-- those who are not merely window shopping but are actually inclined to become loyal readers. This case study examines how The New York Times and PureWow successfully identify and reach prospective loyal readers on social channels. Sponsor content by Keywee. 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