IAB chief: Brands can’t pass the buck on policing media issues

How we'll watch the Rio Olympics in 5 charts, 'Eager to use it': Inside The New York Times' Snapchat team, 'Aussies treat everything like a sport': A look inside Australian creativity, There's bad obnoxious copywriting -- and then there's great obnoxious copywriting, [Digiday Daily] 5 things you need to know [Thing 0] IAB CEO[Randall Rothenberg joins the Digiday Podcast]to discuss murky practices in media, ad blocking and more. "The problem begins with the unwillingness insource technical expertise," he says. [Thing 1] Four years is an eternity on the internet. Here's[how the world will watch the 2016 Rio Olympics] in five charts. [Thing 2] "Eager to use it." How a team of eight people helps The New York Times' huge newsroom [incorporate Snapchat into its storytelling]. [Thing 3] The Australian advertising landscape has a few interesting characteristics, not the least of which is [its competitive spirit]. [Thing 4] Earlier this week, Sprite confused the bejesus out of the internet with a lousy campaign that insulted women like it was 1959. Sadly it's just the latest example of lazy, obnoxious copywriting -- which just [looks even worse when held up alongside brilliant obnoxious copywriting]. [IAB chief: Brands can't pass the buck on policing media issues] [IAB chief: Brands can't pass the buck on policing media issues] Brian Morrissey Marketers are doing themselves a disservice in allowing their organizations to be structured for a bygone era of media, IAB CEO Randall Rothenberg said on this week’s Digiday Podcast. Most marketers do not have a senior-level executive with true tech expertise to oversee their agencies and suppliers. This is what gives daylights to the bad practices rife in the complicated media system, recently highlighted by the ANA’s transparency report. "It's either a willful shirking of their responsibility to understand the work of their vendors and their vendors' vendors, or it's a wink-wink, nudge-nudge to offload responsibility in their quest for ever-lower prices," he said [How we'll watch the Rio Olympics in 5 charts] Grace Caffyn Four years is an eternity on the internet. Since the London Olympics in 2012 — the most-watched TV event in U.S. history — the landscape of social media has shifted dramatically. Facebook and Twitter are going toe to toe with traditional media organisations, while Snapchat has grown into a live-streaming powerhouse. In turn, the number of social media users has shot up an additional 10 percent. Here’s how Rio will be watched in five charts. Advertisement [Survey: Which new publisher technologies are getting results?] [Survey: Which new publisher technologies are getting results?] Sponsored Content Rocket Fuel [Digiday Awards Europe] [Digiday Awards Europe] Regular deadline: August 4, 2016 ['Eager to use it': Inside The New York Times' Snapchat team] Max Willens The New York Times is not one of the 23 publishers jockeying for millennial eyeballs inside Snapchat’s Discover platform. Instead, it has a regular old Snapchat account, which a number of different reporters, photographers and producers have helmed over the past year and change. They, in turn, are coached up by a team of eight, who have helped staffers publish stories everywhere from Angola to Hiroshima. ['Aussies treat everything like a sport': A look inside Australian creativity] Yuyu Chen Australia is a driving force of the global advertising market. Its creativity landscape features a few nuances including a drive to win, a down-to-earth sense of humor and an ongoing transition from TV to social media. "I think Australian creative culture tends to be about upping the ante whenever possible," said Russ Tucker, digital creative director for Whybin TBWA. [Do you know where your ad is? The new rules of brand safety] Sponsored Content Grapeshot Brands have a simple goal: they want their ads to be delivered to real people and to work as expected. But how do you guarantee your brand is presented in a way that conveys your message while also avoiding unsavory associations and preventing negative attention? Download this guide to the new rules of brand safety to learn from four case studies of real-world brand conflicts to help you see problems before they happen. Download the guide now to protect your brand from the fallout of being presented in the wrong context. Sponsor content by Grapeshot. [There's bad obnoxious copywriting -- and then there's great obnoxious copywriting] Mark Duffy Earlier this week, Sprite confused the bejesus out of people in Ireland and on the internet worldwide with a lousy new campaign that insulted women like it was 1959. The campaign hashtag, #BrutallyRefreshing, is peculiarly stupid. The copy isn't refreshing at all; it isn't even original. And I don't know what the hell brutally refreshing would taste like, but it doesn't sound appetizing. Sadly it’s just the latest example of lazy, obnoxious copywriting — which looks even worse when held up alongside brilliant obnoxious copywriting. [How ] Sponsored Content AppNexus The Olympics have become a venue where different media technologies vie against each other for ad-spend. Digital media -over two thirds of which is programmatic in major markets - has risen to become one of the two premier formats marketers use to engage with Olympic audiences. But the page is already turning from programmatic to programmable so prepare for the next Olympics will reflect that. Sponsor content by AppNexus. 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