How Viacom is experimenting with new tech to engage viewers

What agencies want from Google's bid to speed up mobile ads, Slate now relies on native ads for nearly 50 percent of its revenue, Meet the influencer: Why @daddyissues is making wine, Why Snapchat bought Bitmoji, and what brands should know, [Digiday Daily] 5 things you need to know [Thing 0] [Viacom is throwing resources into Viacom Lab], an internal research group that focuses on creating products, content and businesses centered around fan engagement. [Thing 1] So far Google's ongoing project to speed up the web with its Accelerated Mobile Pages has focused on how it can speed up page loads for publishers. [Now it wants marketers on board]. [Thing 2] Click-throughs and time spent on Slate's native ads went up when it made their labeling clearer. The publisher now relies on native[for nearly 50 percent of its revenue]. [Thing 3] Violet Benson -- the woman behind the social media powerhouse @daddyissues -- [shares three key branding secrets]. [Thing 4] [Why Snapchat bought Bitmoji], and what brands should know about it. [How Viacom is experimenting with new tech to engage viewers] [How Viacom is experimenting with new tech to engage viewers] Sahil Patel The Viacom Lab is tasked with developing content, products and business opportunities centered on fan engagement. So far, the division, which will triple in size by year's end, has created experiences like a Teenage Mutant Ninja Turtles-themed set that people could rent on Airbnb. Another experiment, in which a music video programming block on TV showed live web streams of people dancing, has Viacom networks thinking about new content formats that combine both mediums. [What agencies want from Google's bid to speed up mobile ads] Jessica Davies Google has worked hard with publishers on its project to speed up the web — its Accelerated Mobile Pages. Now, it wants marketers on board and is actively encouraging them to build AMP ads and landing pages. Media and creative agencies have welcomed the news but have outlined four areas they want Google to address. Advertisement [Top Ad] [HTML5 isn't perfect: Why creatives need to put UX first] [HTML5 isn't perfect: Why creatives need to put UX first] Sponsored Content The Media Trust [Digiday Awards] [Digiday Awards] Last chance deadline: July 21, 2016 [Slate now relies on native ads for nearly 50 percent of its revenue] Lucia Moses The banner ad is going away, so Slate has doubled down on native, with the result that it now contributes 50 percent of revenue. Slate accomplished this with a top-to-bottom change in how it sells, creates and distributes the ads. The online politics and culture publication also made its native ads more easily identifiable, after which click-through rates and time spent went up. "We're getting more people clicking and they're spending more time,” Slate president Keith Hernandez said. [Meet the influencer: Why @daddyissues is making wine] Yuyu Chen Violet Benson, the woman behind the viral Instagram account @daddyissues, which is known for self-deprecating and female-oriented memes, shared her thoughts on how to build a personal brand on social. Aside from developing their own voice, Benson thinks that influencers need to be selective in advertising and diversify their business. [Increase your average time on page and return visits with social content] Sponsored Content Crowdynews Social media accounts for an increasing share of news discovery and consumption, and its importance is still growing. Some news providers view these trends as a threat - but others are attracting and retaining customers through new social media curation technologies, transforming how traditional and social media complement each other online. Sponsor content by Crowdynews. [Why Snapchat bought Bitmoji, and what brands should know] Grace Caffyn Rumors around Snapchat's acquisition of the popular app Bitmoji had been swirling for months. But yesterday, the teen-centric platform made it public. So, what’s the deal? Bitmoji — one of the top apps in the U,S, — has cracked the teen formula twofold with visual messaging and personalization. Brands have had a poor track record with emojis, but Bitmoji could give them the reach, and audience, they need to succeed. [Picking the right DMP: What marketers really want (and need)] Sponsored Content Neustar Just 30% of marketers are currently satisfied with their DMP. So what do marketers truly want, and how can they get it from the players currently in the market? In this report you will learn how marketers are rating their DMP's performance across every channel, the biggest challenges facing marketers in getting the most out of their DMP, and tips for achieving maximum value from your DMP investment. 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