Snapchat's redesigning Discover to make it more like a newsstand

How Burberry, Coach and Chanel win over WeChat users, Vanity Fair takes a stab at business with The Hive, Plane porn: Inside United's Instagram strategy, What Cadbury learned spending half of one brand's digital budget on Snapchat, [Digiday Daily] 5 things you need to know [Thing 0] Snapchat's top publishing partners, the ones who get exclusive access to the Discover section, are preparing for a redesign that could give them more ways to show off their content -- [and ultimately attract more eyeballs]. [Thing 1] Luxury brands are putting more resources into China's booming mobile app WeChat, where they can sell products directly to more than 600 million users. Here's[how Burberry, Coach and Chanel are using the messaging platform]. [Thing 2] Today Vanity Fair is rolling out the Hive, a vertical site dedicated to[the intersection of business, politics and tech]. [Thing 3] Modern air travel is hell. But turns out, it can also be quite photogenic. Inside [United Airlines' successful Instagram strategy] (spoiler: it involves lots of images of planes in flight). [Thing 4] Some teens weren't even alive when Cadbury aired its last TV ad for brand Crunchie back in 2000. But this month [the chocolate bar brand has spent half of its digital budget]to be all over their spiritual home, Snapchat. [Snapchat's redesigning Discover to make it more like a newsstand] [Snapchat's redesigning Discover to make it more like a newsstand] Garett Sloane Snapchat's top publishing partners, the ones who get exclusive access to the Discover section, are preparing for a redesign that could give them more ways to show off their content. Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. "They need a redesign to help drive traffic to those channels," said one advertising source. [How Burberry, Coach and Chanel win over WeChat users] Yuyu Chen Bain & Company’s 2016 survey of nearly 1,500 Chinese consumers shows that 60 percent identified Weibo and WeChat as their online source for information on luxury goods. Burberry, Coach and Chanel are some of the high-end fashion brands that have done WeChat marketing right. Advertisement [Top Ad] [How Vice, Buzzfeed, and Cheezburger use data to get a competitive edge] [How Vice, Buzzfeed, and Cheezburger use data to get a competitive edge] Sponsored Content Parse.ly [The Digiday Awards] [The Digiday Awards] Early deadline: June 17, 2016 [Vanity Fair takes a stab at business with The Hive] Lucia Moses Vanity Fair is making a bigger play for business and political junkies with a new section, the Hive, launching June 1. The Hive is part of a vertical strategy that recognizes that people are increasingly finding articles in their social feeds versus publishers’ homepages and that a distinct vertical with its own social handles and identity has a better chance of grabbing people’s attention online. "What works brilliantly in the magazine is that sense of discovery, but that doesn't really work on the web," said Chris Mitchell, publisher of Vanity Fair. [Plane porn: Inside United's Instagram strategy] Tanya Dua After culling data over the past few years, United’s social media team realized that aerial shots of airplane wings gliding over wispy clouds far outperformed other types of content. In other words, airplane porn is popular. That’s the insight that led United Airline to develop its brand persona and strategy on Instagram — that of the perfect "travel companion." This is reflected in its Instagram content, which shows off its aircrafts from unique yet attainable angles, often evoking the brand's colors: blue, gold and white. It is also visible in the copy accompanying the content embodies this persona, which is “friendly, positive, insightful and fun." [How to build an audience that reads your content and comes back for more] Sponsored Content Chartbeat How do you convert your one-time visitors into a loyal audience that comes back every day? Download this guide full of helpful tips and solid best practices to better understand your audience's online behavior, start promoting the right content to attract and retain visitors, optimize your page layout and link strategy to increase engagement and eventually build an engaged and loyal audience. Sponsor content by Chartbeat. [What Cadbury learned spending half of one brand's digital budget on Snapchat] Grace Caffyn Some teens weren’t even alive when Cadbury aired its last ad for Crunchie back in 2000. But now Cadbury has spent half of Crunchie's digital budget on the Gen Z hub. Brand manager Barbora Hrdlickova told Digiday some insights from the platform so far. According to her, lenses give brands the biggest reach, without the hard graft of managing an account. Surprisingly, Millenials actually engage with products on the platform too. [WTF Download: Programmatic TV spend to top $17 billion by 2019] Sponsored Content TubeMogul Imagine a world where the digital pillars of automation, addressability and targeting extend to the home screen. That's the promise of programmatic TV: to bring linear TV out of its silo and onto digital buying platforms. PTV is still moving toward widespread adoption, but with building momentum. Download this guide to learn which 3 programmatic technologies are moving to television, the difference between addressable TV and programmatic TV, why major networks like NBC and Fox are now diving headfirst into PTV and more. Sponsor content by TubeMogul. Advertisement [Popular Title] [85 percent of Facebook video is watched without sound] [85 percent of Facebook video is watched without sound] [One month in: What CNN has learned from Facebook Messenger bots] [One month in: What CNN has learned from Facebook Messenger bots] [The best ads of 2016, so far] [The best ads of 2016, so far] [SoFi's Joanne Bradford: 'Money is the last taboo subject'] [SoFi's Joanne Bradford: 'Money is the last taboo subject'] [Careers Title] May 31, 2016 [Media Planner] XenoPsi New York May 31, 2016 [Media Supervisor] XenoPsi New York May 31, 2016 [Digital Sales Manager] Weigel Broadcasting Co. 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