📦 - Essential Amazon Images

Boost your Sales on Amazon, Generate 20% More Revenue, Google’s Antitrust Lawsuit, Crazy Good Software, Cheeseburgers Monday, September 25, 2023 In this newsletter, you’ll find: - 📦 Make sure you have these three Amazon listing images in your account - 📦 Google’s antitrust battle takes a surprising turn - 📦 McDonalds sold $0.50 cheeseburgers (but there’s a catch) Let’s dive in: 👇 AMAZON 📈 Boost Your Sales With These Three Amazon Image Tips This week in Creative Corner the [Pilothouse Studios and Amazon teams]( explored how to add a little magic to your Amazon listing images. You may have a great product, but if your listing images are sub-par (whomp-whomp), are you really putting your best foot forward? Dialed in listing images have the ability to: - Create a positive first impression - Boost conversion rates - Reduce returns - Enhance your brand image and stand out among your competitors - Give scrollers a detailed product understanding - Increase click- through-rate - Answer questions - And so 👏 much 👏 more 👏 The team uncovered three must-have listing images for every Amazon seller so we’re spilling all the deets: 1️⃣ ‘How-To’ photos ‘How to’ images serve as a quick solution to a common buyer concern: 'How will this fit into my life?' By visually demonstrating product usage or benefits, 'How To' photos offer immediate clarity and assurance to potential customers. This image style is suitable for a variety of product categories — supplements, food items, kitchen gadgets, makeup, and household products. In a cluttered online marketplace, "How To" photos shine bright. They're more than just visuals; they guide shoppers, addressing their queries and amplifying the odds of a smooth purchase. [Click here for descriptions and examples of the remaining ⅔ of Amazon listing image must-haves](. PREDICTIVE AUDIENCES 🧠 The 'No-Brainer' software that generates 20%+ more revenue.* It is time to restore the gaps in your visitor info and supercharge your first-party data while optimizing your prospecting and retargeting strategies. [Learn from Bushbalm](, who, after performance tanked from browser privacy updates, turned to Black Crow AI and saw their ROAS improve in just seven days. With that momentum behind them, they engaged Black Crow's AI Predictive Audiences to boost prospecting & retargeting. Overall, they achieved the following results. 👇 All with one click! - 50% better Facebook ROAS - 61% more revenue from email flows - 117% retargeting efficiency uplift Bushbalm's VP of growth said it best: "The return that you get for the cost of the program makes it very obvious. It's a no-brainer." [Read The Full Story](. GOOGLE 👀 Google’s Antitrust Lawsuit: Implications for Ad Spend and the AI Frontier In a stunning admission, a senior Google executive has confirmed what many digital marketers have suspected for years: Google manipulates costs for low-competition keywords. Jerry Dischler, a Google Ads Executive, has shed light on their practice of adjusting auctions to meet revenue targets, all while keeping adjustments hidden from advertisers. Google publicly admitted in 2020 that these adjustments could result in price increases of up to 10%. If Google were to lose the antitrust case, it could lead to changes in 'pay-for-default' agreements with Samsung and Apple, potentially causing significant shifts in the digital advertising landscape. This moment could have lasting impacts on the digital advertising industry's trajectory for the coming decade. [Check out our deep dive for all the details.]( INFLUENCERS 🗣 "This software's crazy, man. We get more done in a week than we used to in a month..."* That's an actual statement by a brand doing influencer marketing manually before using SARAL. With automations and AI, influencer marketing becomes a breeze. The boring disappears, leaving you with more time and better results! SARAL helps you: - Automatically find the best-fit creators for your brand - Create emails and send outreach (with follow-ups!) - Ship products in bulk, make sure they post - automatically! Best for getting a Q4 influencer boost! 🚀 Curious? [It's free to try.]( Skeptical? [Book a demo.]( Creative 😜 50 Cent Cheeseburgers With a Twist Did you know that September 18th was national cheeseburger day? American fast food chains sure did and harnessed the ‘holiday’ to build up their lists and grow their mobile distribution channel. McDonalds leads the way in the digital realm, exceeding $8 billion in the latest quarter, up 33% on the 2022 figure. Much of the credit for this accomplishment can be attributed to the success of the McDonald's app. Last year, it recorded a jaw-dropping [127 million downloads globally](, surpassing the second most downloaded food and drink app, Uber Eats, by more than double the number of downloads. With National Burger day, Wendy’s and Burger King joined the Arches in offering heavily discounted burgers if you purchase through their app. Basically this is a user acquisition strategy to grow their app distribution channel. This isn’t the first time McDonalds has offered a freebie for app users — They got free nuggets for McDonalds’ birthday and free fries for national french fry day. App downloads for heavily discounted products are a smart trade off in our books. Having more consumers on the app allows McDonalds to improve their personalization and engagement, and offer VIP app-only promotions. Plus, it gives them valuable insights into what consumers love, so they can keep those hits coming. And hits they’ve been delivering… It was only a few months ago that we celebrated Grimace’s birthday with that iconic [viral purple milkshake]( (that resulted in thousands of creators staging on-camera death scenes), proving that attention is what matters (as long as you have great distribution!). ⚡ Quick Hits 📈 [How to flawlessly fulfill 10,000+ daily orders without compromising order accuracy.]( Faced with unprecedented demand, TUSHY needed a fulfillment solution to keep up. Dive into how they transformed their operations.* ♾️ [Facebook now lets users create multiple profile pages.]( Each profile can be set up to follow different topics and interests with its own unique Feed. 🤖 [AI creative that converts.]( Treat’s AI generates on-brand ad creative and lifestyle photography that resonates with your best customers to help you acquire more of them. [Here's how!](* 🎵 [TikTok’s new partnership with Google]( will allow users to generate search results from Google.com. A TikTok spokesperson confirmed that the platform is experimenting with a Google integration. 🍎 [Apple rolls out day-zero security updates]( to mitigate exploits found in a range of iPhone, iPad, and Mac models. The exploits only affect certain devices including those with MacOS Monterey or iPhone 8 and later. MASCOT MAYHEM Yesterday’s prompt winner was *Clippy (the Microsoft Office Assistant) reimagined in 2023* Clippy looks like he’s seen some things. 😂 What mascot inspired image should we make next? 👇 - [Tony the Tiger having a fancy dinner with Toucan Sam]( - [The Kool-Aid Man re-imagined as a character in The Office]( Want to submit your own prompt for Mascot Mayhem? Reply to this email! 👀 Banter We hope you just snoozed this alert and don’t really have 135 week old garbage. 😆 Have you heard our latest podcasts? - 📊 [AKNF 340](: Google Ads Q4 Psyche Up + GA4 Gut Check - 👕 [Jacob Rokeach]( - Fractional CMO: How to Build an Apparel Brand in 2023 - 💪 [AKNF 338](: Jogo's Retention Bootcamp - The First and Second Purchase Ecosystem (Part 3) - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight]( and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! Please note that items in this newsletter marked with an * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](