📦 - Open Sans Supremacy

DTC 574 - DRMERS CLUB Tech Stack, Shopify UTM Report, AI Crocs Thursday, June 6, 2024 Good morning, Adobe released its Small Business Brand Report insights for 2024. After analyzing 930 SMB sites, they determined which fonts, colors, and features are rising in popularity. 📈 Some findings: 85% of brands opt for natural background colors like white and 90% use sans serif fonts like Roboto and Montserrat. Check out our News section for the full report! Here’s what you’ll find in today’s DTC: 💡 How you can use Shopify UTM reports to analyze sales data on Meta campaigns. 👕 We investigate apparel brand DRMERS CLUB tech stack and what Shopify apps they use to help shoppers find the perfect fit and lower their return rate. 🧐 Can you spot which Croc is real and which are AI generated? Let’s play! You’re reading this newsletter along with new subscribers from: SparkLoop, Frankie’s Spicy Water, and Minky Snacks. 👋 GROWTH 💪 The Email & SMS Checklist to Grow Like Top-Performing Brands If you could have a peek into [how other brands are crushing email and SMS](, what would that mean for you? A revamped strategy? More sales? Growth like never before? 🤔 [Klaviyo analyzed 143 THOUSAND brands]( to uncover the data-backed best practices, checklist of essential actions, and case studies to guide and inspire your growth. In the choose your own adventure style report, select your path based on marketing focus and business size. You’ll [get access to data on](: - How many cross-channel campaigns top performing brands are sending monthly. - Why you should have two sign-up forms on your site for growth. - How many unique segments to reach monthly. - Tips and tricks to getting started with SMS including sending cadence. - Multi-channel campaign building strategies. Don't sleep on stealing proven strategies from these top brands. 👇 [Get The Report]( *Sponsored DATA INSIGHTS 📃 Using Shopify? Capitalize on UTM Reports! Shopify reports can be invaluable for gaining insights on user behavior, sales data, and the effectiveness of marketing channels. The [Pilothouse Meta team]( uses Shopify UTM reports to analyze data on Meta campaigns using reports to review same-day data and longer-term trends. The team recommends using this type of report alongside platform data, GA4, and any other third-party reporting platforms you may be using. Here’s an example of a report: 👉 Learn how to make your own UTM report here in [this step by step tutorial](. CREATOR CAMPAIGNS 👀 Have A Product Geared Towards The Healthy/Active Lifestyle? Read This Back-to-school season is fast approaching. Sure, notebooks, pens, and backpacks will see their usual spike in sales, but do you know what else will? Healthy active products. Think: fitness shoes, healthy foods, supplements, and fitness gear. If you’ve got a product that fits into this category, [LTK wants to let you in on a little secret](… 🤫 [Join their exclusive webinar]( hosted by Paige Govoni, Principal of Partnership Media, to uncover strategies that will amplify your product's reach through creator campaigns. Why creators? 🤔 Because Gen Z is 71% more likely to convert from a creator's post than a traditional ad. In the webinar, discover insights from LTK’s Shopper Study and data from 40M health-conscious shoppers. And get actionable insights from top creators. [Sign Up Now!]( Can’t make it? [Register anyways for the recording](! *Sponsored TECH STACK 👕 How DRMERS CLUB Lowers Their Returns Rate This Vancouver-based apparel brand, [DRMERS CLUB](, earns over six figures per month with its fun, leisure streetwear designs. 🔥 The Gen Z focused brand offers a wide product assortment, over 100 SKUs, and inclusive sizes that range from XS to XXL. The challenge? With so many color and size options, they needed to add some plugins that made the purchasing journey more seamless for the customer. Here are a few Shopify apps they use to optimize their PDP experience and help customers find the perfect fit to keep customer satisfaction at an all-time high and with lower returns. 1️⃣ [Kiwi Size Chart & Recommender](: Create size charts for your PDPs to reduce returns and increase customer satisfaction. This app can also make size recommendations based on customer data. Shoppers can view this information and decide if they want a perfect fit or something more oversized based on their style preferences. 2️⃣ [Product Colors Linkify](: Do you have a lot of different color variations for products? This plugin makes it easier to showcase these colors with swatches on a PDP and allows you to set a different price, description, and picture for each color. 🎨 3️⃣ [Instafeed](: This app makes it easy to integrate Instagram content onto your site and show off social proof. Create shoppable feeds using images and Reels from your IG page so customers can shop using style inspo. Shoppers can also use these visuals to compare how sizing looks on the model compared to a real person out in the wild. The clothing brand uses this plugin on [its Community tab](, which showcases UGC content from its customers worldwide and how they style their DRMERS CLUB outfits. Which brand should we spy on next? 👀 Reply back to the newsletter and tell us which brand you want us to investigate! 👀 SPOT THE AI Pop quiz time! Can you spot a real image from an AI generated one? Play ‘Spot the AI’ and guess which is an actual product Crocs is selling and which is just the stuff of dreams. - Lego Crocs - Stranger Things Crocs - Designer Crocs - Toes Crocs (Scroll down to the bottom of the newsletter for the answer! 👇) ⚡ QUICK HITS 📥 Turn one-time buyers into regulars without complex email flows. Get the results you need with Black Crow AI’s predictive repurchase automations & personalized product recommendations that beat Shopify's by 90%. [Book a 30-min. demo and get a $100 Amazon gift card](. * 📰 NEWS - Adobe [releases its Small Business Branding Report for 2024](. - Google [won’t index sites that don’t work on mobile devices after July 5](. - Snapchat’s new ad campaign, ‘Less Likes, More Love’ [emphasizes in-app connections to attract advertisers](. - Rihanna [plans to expand her billion-dollar beauty empire with Fenty Hair, which drops on June 13](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🍳 Cam Bush on [Hexclad’s Omnichannel Strategy For 9 Figure Scale]( - 🛒 [AKNF 409:]( Master Pre-Purchase Upsells with Aves - 🏆 Van Oakes on [How To Boost Your Sales with Strategic Giveaways]( - 📺 [AKNF 407:]( YouTube Full Funnel Breakdown with Kari - 💎 How Anna Harman [Grew Studs To An 8 Figure Brand]( - 💣 [AKNF 405:]( Navigating Email Landmines + Bot Click Clarification - 📈 The Marketing Millennials on [Cracking the DTC Success Formula]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. ***Spot The AI Answers: Images 1, 2, and 3 were created by footwear retailer Schuh using AI software Midjourney. Yes, the toe crocs are real! [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](