Pumping iron, GROW NYC, Eight ways to grow on social media, and Cohley creators. Wednesday, July 5, 2023 Happy Wednesday! Sending you all the good vibes today 😊 Let’s dive in: 👇 1. Product, pricing, and pumping iron with Caleb Ulffers of Haven Athletics - This week on the DTC podcast, we’re unpacking the success story of an innovative gym bag that transformed frustration into a thriving DTC business with Haven Athletics co-founder and CEO Caleb Ulffers
- We dove deep into the magic behind Facebook Ads, and the hurdles and high-fives in the e-commerce world.
- This episode is not just about a gym bag, it’s about pioneering a new category, and how an elegantly organized gym bag can become more than just a utility item - it’s a status symbol. [Click here to read on]( or [click here to listen](! 2. Kick off the GROW NY retail conference at this private event with your ecommerce peers!* - Whether you're going to GROW or a DTC marketer in the area, we recommend networking at this exclusive event!
- AdRoll is co-hosting the party on Monday, July 10, from 6-8 pm (the night before GROW) at Five Iron Golf!
- Meet with friends and colleagues in the DTC space to pick each other's brains on the latest ecommerce trends, or share a drink and just hang out.
- With an open bar, dinner, private lounge, and, of course, virtual golf — designed for pros and amateurs alike. [This is a private event, so RSVP at this link.]( 3. Eight tactics to grow your social media following in 2023 - Social media can do wonders to capture new brand followers and grow your DTC business.
- But, if you’ve been hunkered down at your computer, Tweeting/Instagramming/TikToking like crazy, only to watch your follower count…well…stay the same, then you know the feeling of, ‘whomp whomp.’
- For the eight tactics to grow your social media in 2023 (from social media pros), [click here](! 4. PATH Water pairs with CVS Pharmacy and generates over 200k organic views.* - Supporting product launches and building good will with third-party retailers can be challenging tasks. For many DTC brands, ensuring the success of their retail launches is at the top of their priority lists.
- PATH partnered with CVS Pharmacy to launch a "7-Day Re-Fillit Challenge" to drive awareness for their re-fillable water bottles.
- PATH partnered with[20+ Cohley Creators](, resulting in over 170 branded assets that collectively garnered over 200k organic views.
- Using Cohley allowed PATH to support a key retailer and elevate their success with CVS. [Check out this case study to learn more about this successful partnership.]( 5. US consumer spending hits speed bump; inflation picture mixed - Higher borrowing costs are deterring US consumers from purchasing vehicles and other long-term costly goods.
- Economists polled by Reuters expected a rise in consumer spending of 0.2% despite slower spending on credit.
- Consumer spending was lowered to an annualized rate of 1.0% while inflation continues to outpace the central bank’s target of 2%. [Click here to read more](. ⚡ Quick Hits 🧐 [Forbes finds acquiring new customers costs 7x more than retaining existing ones.]( Crafting your own app with SHOPPY is a great way to keep your fans engaged and purchasing. * ♾️ [Meta to launch Twitter rival, “Threads” as early as Thursday](. The app has been reported in App Stores and will connect to users’ Instagram accounts. 🔥 [Promote your brand with commission-only influencers](. Reach untapped influencers with SARAL and build "direct-to-creator" relationships. [Speak with Yash for your free trial]( and start your brand skyrocketing! * 🐦 [Twitter’s new “TweetDeck” will be restricted]( to Blue subscribers August 2nd, 2023. The feature has been useful in managing multiple Twitter accounts and scheduling content. 🛑 [Sweden’s privacy watchdog warns]( against the use of Google Analytics. Data protection measures by Google were found to not meet legal requirements. Over $1M in fines have been issued. 🎨 [Adobe’s Figma takeover faces review]( from EU Officials. 👀 Banter There is no better feeling than watching the reactions roll in. Go you little comedian, go! 😍 *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, [Ashley R. Cummings](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer](
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