The EXACT method we use to find winning angles and generate sales

 Last week at our company retreat, we were reminded the importance of in-person meet ups. As we gathered for fun, we did a little work too ;) During the latter half of the trip, our team innovated a system to help our agency better serve our clients. More specifically, how we build customer profiles and content for our clients. We named it the Efficient Advertising System (EASy - great acronym I know ;)) EASy is a systemized process to help brands easily create angles that we know will resonate with their audience. We broke down the entire process into 3 diagrams, starting with how to define your existing customer profile. Everyone knows that the more you know about your customers, the easier it is to target them. Meaning, you need to define your user’s customer profile. We broke down identifying who the customer is at each stage of the pyramid, starting with brand recognition. For brand recognition, you’ll be differentiating your existing customers from the rest of your target audience. Some questions you’ll ask are: - Are the users currently customers or not? - What is their level of brand awareness? - Where are they in their buying cycle? - What is their engagement level? Next, we look at a user's personal information such as: gender, geolocation, age, gender identifiers, marriage status, professional background, education, suburban / urban / rural, and income. Then we look into aspects more related to your product relations starting with Behaviour. In behaviour, we’ll look at buying habits, communication preference, social habits, language, hobbies / interests. Looking at the behaviour will tell you how your user likes to be interacted with. Next, we look at their emotional triggers. So what motivates them to buy, what are their goals, what drives their life / passions, and what satisfies them on a daily basis. Then their pain points. This stage is critical because this is exactly how your product will solve their problems. And, lastly, we look at their objections. Knowing their objections helps us to understand why someone would NOT buy your product compared to your competitors. At each stage, we get deeper and deeper into your customer making it easy for you to create angles to target them. Your Value Proposition Represents Your Brand Appeal As we get deeper into your existing customer profile, you need to make sure your brand appeal is directly related to your value proposition. If you’re unfamiliar with the term value proposition, then let us explain. Your value prop is the overall mission statement of your brand that every customer should eventually relate back to. You can only have 1 value proposition, but many different reasons why someone might find your product appealing. So for example, a Canadian maple syrup company’s value proposition could be “Locally Made Canadian Maple Syrup to Curb Your Sweet Tooth” This statement covers what you're selling, why someone would want to buy it, and the pain point it’s solving. Each providing a reason why your brand would be appealing to your customer base. Thus, leading us into our Efficient Advertising System (EASy). The formula we used to create EASy is: More Customer Details → Less Angles = EASy When we say less angles, we don’t mean we test any less. But, instead of testing angles, we test more variations of your winning angles. The more customer details you’re able to give (hence defining your customer profile in the beginning), the more detailed we can get with creatives. Allowing you to test MORE variations of the same angle that we KNOW works with your audience. At the top of the pyramid, if you have a loosely defined customer base, you need to test an excessive amount of angles; where most of them won’t work. As you move down, defining your customer more and more, you’re able to get more winning angles since you’re making content that resonates more clearly with your customers. And, the more you know about your customers the closer you are to your target personas. Basically what we’re getting at is, your target personas IS your brand appeal. And, from your brand appeal, you’re able to test angle variation more quickly and efficiently. Now, how do we move this into actual media buying practices? By using more detailed creatives, we actually end up relying LESS on the advertising platform’s AI. Recently, we have lost a lot of detailed targeting capabilities leaving us to use broad audience targeting. But, using detailed creatives, we’re able to have the creatives themselves segment your audience. Leaving you and your brand in control of your advertising. And, you to be more efficient with how you create your content and test it. Plus, your advertising cost will be lower because you’re targeting the RIGHT audience. EASy, peasy ;) P.S. If you’re looking for some help figuring this out, our Lead Media Buyers, Patri & Maryana would be more than happy to jump on a call with you. [Book your call here](  This message was sent to {EMAIL} by DimNiko Agency. To ensure you receive emails from DimNiko Agency, please add us to your address book or contact list. DimNiko Pty Ltd, 4 King Street, Prahran, Melbourne Victoria 3181, Australia [Update your subscription]( — [Unsubscribe](