New school vs. Old school

 Hey , Dim here, From iOS14, to Web3, to ChatGPT/AI, what's next? I'll tell you one thing for sure - it doesn't matter, if you get the fundamentals right. With one of our brands, we are revamping out landers in order to increase conversion rate, before scaling ads. With a client, we are running a simple lead gen funnel and selling higher ticket on the back end. You're all out there losing your mind over these tools. But marketing fundamentals have never changed. It's the same stuff we've been using for decades - the vehicle and technology has just changed. The tools will simply add efficiencies, or change the mediums in which these fundamentals apply. But the fundamentals will remain constant. Before you open up chatGPT again, consider: 1. Your overall brand strategy. Which products are your 'hero' products, bringing in the customers? How can you market these from different angles to hit different customer segments? How can you introduce new hero products to scale laterally? 2. The sales pages within this strategy. How can you optimise them for a higher AOV or CR? What was the last split test you ran? 3. Your content. Do you have a systemised and incentivised UGC collection funnel? How many different creatives are you testing weekly? 4. Your retention marketing. What add-ons can you introduce to increase LTV? Can you introduce a high level membership? Recurring payments? Exclusive members only access? I guarantee there's a lot more juice you can squeeze out of your current brand's setup. All you have to do is step back and look. If you want to set up a time to chat about finding this juice, simply reply to this email. Cheers Dimitri  This message was sent to {EMAIL} by DimNiko Agency. To ensure you receive emails from DimNiko Agency, please add us to your address book or contact list. 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