Savings on COGs? Here’s where to spend it

Thursday, April 28 2022 Hey , As an e-comm business owner, you’ve probably heard this before: reduce your COGS. Your cost of goods sold are most likely our most basic expense. Having higher cost of goods means lower margins resulting in less space for innovation, research, marketing, and so much more. It’s the key to taking your business to the next level. If you read our previous post about reducing COGs, you may be wondering where you should allocate money to improve your brand. Our best suggestion is research and marketing! Let’s start with research. Whether it’s product research to improve or innovate your product, or market research. Researching to innovate your product will not only keep your customer happy, but will keep you ahead of your customers. And, market research allows you to get to know your customers better to improve how you market to them. In both cases, it’s a win win! Even if you don’t have the budget for big research campaigns, there’s still a lot of benefit you can get from doing small scale research like social listening. Looking at your social media comments, searching for what people are saying about your brand, and digging deeper into why people like or dislike your product are key ways to improve your product. This can be time-consuming, so you might need to hire someone to do this for you, but it’s something that you can just do periodically instead of constantly. Research is an expense that feels more like an investment. You might not reap the benefits immediately, but the impact that it can have on your bottom line can be lasting. Jumping in marketing Increasing your marketing budget when you have the margins to do so allows you to get more customers through the door. You can spread your budget amongst different platforms allowing you to reach different audience groups as well as retarget them as well. More marketing spend also means you get to run more campaigns, test more platforms, explore new angles. All are incredibly significant to growing your brand. Some other notable ways you can divvy up your saved COG spend is digging into your customer experience, improving your operations, improving employee satisfaction, and so much more. The important thing to note is that, although you can save money from COGs, you need to make sure you’re putting that money back into your business, improving and growing it bigger and better for your customers and team. If you want to hear more about COGs and how you can make them work with you rather than against you, check out our other content on this topic. Or if you want us to help you with your marketing spend, book a call below! [Book your brand audit now](  This message was sent to {EMAIL} by DimNiko Agency. To ensure you receive emails from DimNiko Agency, please add us to your address book or contact list. DimNiko Pty Ltd, 4 King Street, Prahran, Melbourne Victoria 3181, Australia [Update your subscription]( — [Unsubscribe]( We are DimNiko, it’s our mission to create and provide a community that helps you live a more free and fulfilled life. When DimNiko was established, we wanted to make the community an inclusive, welcoming table where everyone can get ahead together! After many years, and thousands of followers on our email list, we will always aim to get better at what we do every single day! In addition, our primary focus is on our relationship with you. This way every time you hang out with us, you end up getting an idea that takes your business or life to the next level. We particularly appreciate when our following provides feedback via testimonials, reviews, and comments left on our site or social media accounts. Because with that feedback, we can use it to make your next experience even better than the last! Since we put so much effort into the relationship with you, we hope that any investment in us is exactly the way you hoped it would be. Because by choosing to go with DimNiko, it’s our promise that we provide a community you will fall in love with over and over again. Now, as much as we care about making the world free and fulfilled, we also care about your privacy. []( is owned and operated by DimNiko. We’re committed to the right of your privacy and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. What Information Do We Collect? When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Website. For example, you may need to provide the following information: • Name • Website URL information • Email address • Home and business phone number In addition to providing the foregoing information, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection, use, and transfer of personal information and non-personal information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights and liabilities under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using our website, you can trust that what you want to be kept private, will be kept private. If at any time, you would like to read our Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit our site, find the privacy policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let us know by contacting us at contact@dimniko.com. The Privacy Policy also informs you of how to notify us to stop using your personal information.