Why marketers are not deterred by TikTok's uncertain future

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 [PRESENTED BY]( [Why marketers are not deterred by TikTok's uncertain future]( TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, [even in light of its latest bouts of turbulence](. Additional coverage: - Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion. [More in this video explainer.]( - Maybe, just maybe, [tackling the spread of made-for-advertising sites won’t be as simple]( as people thought, according to a report from Adalytics. - In this kickoff to our special series on third-party cookie deprecation, we embark on a linguistic rollercoaster ride [through the wild world of third-party cookie apocalypse talk](. - [Consumer trust in AI has fallen globally]( from 61% to 53%, according to Edelman's 2024 Trust Barometer. Other research supports that trend. - ​​Facebook’s declining role in sending traffic to publishers’ sites means that changes to the platform — [such as the removal of the Facebook News tab]( — that further deprioritize news are no longer unexpected and have little impact on social and audience development strategies. - Agencies often feel challenged in how to keep making progress with their diversity, equity and inclusion efforts. [These speakers at Digiday's Media Buying Summit]( offered up some answers. Other things to know about - The [Future Leader Awards]( have previously recognized the up-and-coming leaders from Duolingo, AllGear Digital and more. Enter by this Friday, March 15 to save. - While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. [Download this new report]( for more insights on what drives them off and what consumers want from their subscriptions in 2024. Sponsored by Bango. - Marketers are using AI for last-mile optimization to [deliver the best format experience for a creative every time]( — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. Sponsored by Yieldmo. Top Stories Ivy Liu [Marketing on Platforms]( [Why marketers are not deterred by TikTok's uncertain future]( TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. howdy! [WTF is server-side ad insertion?]( The fight against ad blocking comes in many forms. Some are fighting ad blockers directly, while others are taking a softer approach to appeal to readers’ morality. On the video side, a solution picking up steam is server-side ad insertion, a technique that subverts ad blockers by combining video ads with the video content that surrounds them. The idea is that by making ads and video into a single stream, publishers will make it harder for ad blockers to know where one begins and the other one ends. [Sponsored by Optable]( [Interoperable environments require integration, compatibility and testing]( To create a truly interoperable environment that doesn’t necessitate extensive modifications or custom integrations, publishers and advertisers are turning to data collaboration solutions. Advertisement howdy! [The Programmatic Marketer]( [Adalytics report exposes the intricacies of made-for-advertising sites]( Maybe, just maybe, tackling the spread of made-for-advertising sites won’t be as simple as people thought. [Sponsored by Acxiom]( [Guide: Why too many variables can cause marketers’ targeting strategies to fail]( If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. howdy! [Life Beyond the Cookie]( [Chrome chaos: Unraveling the language of the third-party cookie demise]( Welcome, dear readers, to the land of digital double-speak, where even the most innocuous phrases come with a side order of hidden meanings. Advertisement [Sponsored by Klaviyo]( [Brands like Dagne Dover are tapping into new channels to grow revenue]( After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. howdy! [Generative AI]( [AI Briefing: Falling trust in AI poses a new set of challenges]( Consumer trust in AI has fallen globally from 61% to 53%, according to Edelman’s 2024 Trust Barometer. Other research supports that trend. howdy! [Publishing in the Platform Era]( [Why publishers say Facebook News tab disappearing will have little impact on their social strategy]( Facebook’s declining role in sending traffic to publishers’ sites means that changes to the platform – such as the removal of the Facebook News tab – that further deprioritize news are no longer unexpected and have little impact on social and audience development strategies. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](