Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

Retail media is growing with an ever-expanding list of platforms. March 07, 2024 [PRESENTED BY]( [Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more]( Retail media is growing with an [ever-expanding list of platforms](. Additional coverage: - At Digiday's Media Buying Summit in Nashville, [media agencies addressed the challenges and opportunities]( of generative AI. - Different from MFAs, cheap reach inventory is the next target in supply path optimization. [More in this Digiday+ Media Briefing.]( - Despite the continued growth of retail media networks this year, [Home Depot isn’t worried about increased competition for retail media ad dollars]( given its specialty retailer status. - [This week’s Digiday+ Research Briefing]( examines how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape. Other things to know about - Your last chance to enter the [Digiday Media Awards]( is next Friday, March 15. Join the ranks of past winners including PepsiCo, ESPN and many more. - After building an effective email marketing strategy, Dagne Dover turned to SMS to [drive message reinforcement and cross-channel conversions](. Sponsored by Klaviyo. - Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more [reaches consumers in the best manner possible](. Sponsored by Yieldmo. Top Stories Ivy Liu [Marketing on Platforms]( [Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more]( Retail media is growing with an ever-expanding list of platforms. howdy! [Generative AI]( [Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit]( At Digiday’s Media Buying Summit in Nashville, media agencies addressed the challenges and opportunities of generative AI. [Sponsored by Bango]( [Report: How subscribers are responding to climbing prices]( While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. Advertisement howdy! [Beyond Ads]( [Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown]( Different from MFAs, cheap reach inventory is the next target in supply path optimization. [Sponsored by Optable]( [Interoperable environments require integration, compatibility and testing]( To create a truly interoperable environment that doesn’t necessitate extensive modifications or custom integrations, publishers and advertisers are turning to data collaboration solutions. howdy! [Retail Revolution]( [The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars]( Some marketers have had difficulty deciding where to spend when it comes to retail media and the continued fragmentation with more and more retail media networks entering the marketplace hasn’t made that easier. Advertisement [Sponsored by Digital Turbine]( [Why advertisers are putting attention first for efficient targeting]( With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. howdy! [Life Beyond the Cookie]( [Research Briefing: The end of third-party cookies could be a win for ad tech vendors]( In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research. howdy! [Marketing on Platforms]( [Reddit looks to build out sales efforts, ad offerings ahead of IPO]( Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](