Super Bowl advertisers aim for mainstream appeal with AI-focused ads

Microsoft and Google are bringing new AI tools to TV’s biggest audience while other brands test generative AI in their own campaigns. February 09, 2024 [PRESENTED BY]( [Super Bowl advertisers aim for mainstream appeal with AI-focused ads]( Microsoft and Google are [bringing new AI tools to TV's biggest audience]( while other brands test generative AI in their own campaigns. Additional coverage: - While tech and entertainment companies are successfully using gaming as a platform to promote their other products and intellectual properties, [the actual financial returns of publishing high-quality games are diminishing](. - This week's top story: [‘Left high and dry’: Confessions of a laid-off gaming industry worker]( More of Digiday’s [Super Bowl LVIII coverage](: - [Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII]( - [How agencies are investing in influencers this Super Bowl]( - [For Doritos Dinamita, a $7M ad spot is just the start of its Super Bowl strategy]( - [Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024]( - [How Taylor Swift lit up advertisers’ Super Bowl playbooks]( - [D+ Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl]( - [With a $7M price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.]( - [TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast]( Other things to know about - Join us for the [Digiday Publishing Summit]( from March 25-27 in Vail to connect with execs from Axios, Disney and many more. Prices rise Tuesday, February 13. - Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format [delivering the ad to the user.]( Sponsored by Yieldmo. - To better keep track of costs and content, subscribers are [looking for a way to connect all of their subscriptions](. Sponsored by Bango. Top Stories Ivy Liu [Generative AI]( [Super Bowl advertisers aim for mainstream appeal with AI-focused ads]( Microsoft and Google are bringing new AI tools to TV’s biggest audience while other brands test generative AI in their own campaigns. howdy! [Brands in Culture]( ['An awareness problem': Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII]( The Super Bowl remains one of the few monoculture events with a mass audience; last year’s game scored a record 115 million viewers. SPONSORED BY [Logo] [Audiences are discovering a mountain of entertainment on Paramount+]( [img] Viewers are discovering a vast library of new movies, binge-worthy original series, exclusives and more on Paramount+. From thrilling action films and family-friendly flicks to live sports, there’s something for everyone on the streaming home of Super Bowl LVIII. Explore a mountain of entertainment on Paramount+. [Learn More]( [Sponsored by Seedtag]( [How custom contextual AI is driving improved ad recall]( A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. howdy! [Gaming & Esports]( [Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies]( While tech and entertainment companies are successfully using gaming as a platform to promote their other products and intellectual properties, the actual financial returns of publishing high-quality games are diminishing. [Sponsored by Digital Turbine]( [Why advertisers are putting attention first for efficient targeting]( With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. howdy! [The Creator Economy]( [How agencies are investing in influencers this Super Bowl]( Agencies are turning to influencer marketing and commerce strategies to maximize their dollars. Advertisement [Sponsored by TextNow]( [How advertisers are reaching carrier-cutting audiences]( Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. howdy! [Brands in Culture]( [For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy]( This year’s Super Bowl is in Las Vegas, where the San Francisco 49ers will face off against the Kansas City Chiefs. Given the setting, Doritos Dinamita chip brand is rolling out all the stops, including a celebrity-packed in-game spot, digital activations and in-person activities. howdy! [Marketing on Platforms]( [With $7 million price tag per Super Bowl ad, brands are 'hacking' the system. Here's how.]( This year’s 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here’s how brands are “hacking” the big game. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](