‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet. January 23, 2024 Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox Marketers [are lining up at Google’s Privacy Sandbox]( like kids at a mandatory broccoli buffet. Additional coverage: - Podcast networks, like Acast, iHeartMedia and Spotify [are testing AI tools]( to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages. - The publisher of PureWow and ONE37pm [is looking at influencers]( as the through-line of its experiential, social and commerce businesses in 2024. - Influencer marketing RFPs are now [asking for more]( from potential agencies and platforms. - CPG advertiser’s chief media officer Catherine Lautier said Amazon [is the simplest place for it to invest](, and that it has divested from linear TV in the U.S. Other things to know about - At [Digiday's Media Buying Summit]( from March 4-6 in Nashville, attendees will have the opportunity lock in months’ worth of meetings over the span of just three days. - To better keep track of costs and content, subscribers are looking for a way to [connect all of their subscriptions](. Sponsored by Bango. - As publishers hope to see an ad revenue boost in 2024, they are [moving deals from the open marketplace to direct-sold](. Sponsored by Permutive. Top Stories Ivy Liu [Life Beyond the Cookie]( [‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox]( Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet. howdy! [Audio Anywhere]( [How podcast networks are testing AI tools for faster translation, ad sales]( Podcast networks, like Acast, iHeartMedia and Spotify are testing AI tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages. [Sponsored by Arc XP]( [Survey: How are publishers addressing traffic concerns?]( With the rise of generative AI and persistent algorithm changes, driving site traffic is increasingly challenging. Publishers: Take this survey and tell us how you’re addressing changes in traffic. We’ll send you a $5 gift card and the resulting report. Advertisement howdy! [Experimental Channels]( [How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms]( The publisher of PureWow and ONE37pm is looking at influencers as the through-line of its experiential, social and commerce businesses in 2024. [Sponsored by LiveRamp]( [How AI is transforming the skillsets and KPIs marketers need in 2024]( The advertising industry is already transforming just a few weeks into 2024 with more change to come. Experts see AI becoming more common and leading to new required skill sets. howdy! [The Creator Economy]( [Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus]( Influencer marketing RFPs are now asking for more from potential agencies and platforms. Advertisement [Sponsored by Kochava]( [How brands are unlocking marketing mix insights from external events]( Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. howdy! [Danone's 2024 Media game plan: AI, alliances and accountability]( CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S. howdy! [Danone's 2024 Media game plan: AI, alliances and accountability]( CPG advertiser’s chief media officer Catherine Lautier said Amazon is the simplest place for it to invest, and that it has divested from linear TV in the U.S. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](