Special report: The 2024 Notebook

The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023. January 22, 2024 Special report: The 2024 Notebook The 2024 Notebook [will help marketers guide their budgets]( after a tumultuous 2023. Explore it here. Additional coverage: - Google’s Privacy Sandbox [features a proposal for fighting fraudulent traffic]( called Private State Tokens. Here’s a WTF video explainer. - For a number of reasons, creative agencies [are expanding into full-service]( by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks. - Alternative IDs like UID 2.0 and RampID [are starting to produce measurable revenue]( lift for some publishers. - It takes a lot to get to this point -- where Sanofi’s media boss [is talking about making wholesale changes]( to how it buys ads and from whom. - How MediaMonks [created an animatronic]( inspired by "Men In Black" to show off a new generative AI platform. - Lenovo [spoke with Digiday during CES]( about the company’s innovations, strategies for marketing AI and how it’s experimenting with it. Other things to know about - Join us from March 25-27 in Vail for [Digiday's Publishing Summit](, where we'll connect attendees with top execs from BuzzFeed, CNN, The NY Times and many more. - Search and referral traffic are vital to publisher revenue, but they also affect other aspects of the business. [Take this survey]( and tell us what changes when traffic slows and the adjustments your team plans to make for a $5 gift card. Sponsored by Arc XP. - Marketing mix modeling is [helping advertisers quantify external sales factors]( — from weather changes to major public events. Sponsored by Kochava. Top Stories [Navigating Economic Instability]( [Special report: The 2024 Notebook]( The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023. howdy! [Life Beyond the Cookie]( [WTF are private state tokens in Google’s Privacy Sandbox?]( Google’s Privacy Sandbox features a proposal for fighting fraudulent traffic called Private State Tokens. [Sponsored by Peer39]( [What CTV advertisers want from signal and show-level data in 2024]( For continual investment in CTV, advertisers need confidence in the channel. A new system where advertisers receive contextual and semantic signals and show-level data can accomplish this with cooperation from the industry. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: Exploring the many ways creative and media are coming back together]( For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks. [Sponsored by AdDaptive Intelligence]( [Agencies and brands are putting vendor technology under the microscope]( When strategically aligned and parallel in power, data and technology create a goldmine for advertisers, but accuracy is paramount. howdy! [Life Beyond the Cookie]( [Some publishers are starting to see revenue lift from alternative IDs]( Alternative IDs like UID 2.0 and RampID are starting to produce measurable revenue lift for some publishers. Advertisement [Sponsored by Blueconic]( [How media companies will keep up with AI, revenue diversification and ad spend trends in 2024]( Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings. howdy! [Sanofi eyes less carbon, more impact from adsÂ]( It takes a lot to get to this point — where Sanofi’s media boss is talking about making wholesale changes to how it buys ads and from whom howdy! [Generative AI]( [AI Briefing: How a media agency built a robotic alien to show off its generative AI tools]( How MediaMonks created an animatronic inspired by “Men In Black” to show off a new generative AI platform. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](