Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. January 16, 2024 [PRESENTED BY]( [Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary]( This [third-party cookie deprication glossary]( is your quick, no-frills guide to the biggest shake-up in online advertising. Additional coverage: - In this video, experts in privacy law, ad tech, children’s media and CTV unpack [why complying with children’s privacy law on CTV can be so complicated](. - Between Google’s third-party cookie phase out (finally) and the generative AI boom, [there are a lot of changes facing Deena LaMarque Piquion](, CMO at the legacy brand Xerox. - Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months. [More in this Digiday+ Marketing Briefing.]( - Surprisingly, [publishers don't feel like their companies fared that badly in 2023](. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole. Other things to know about - The [Digiday Media Awards]( recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by February 2 to save on entries. - Marketing mix modeling is helping advertisers [quantify external sales factors]( — from weather changes to major public events. Sponsored by Kochava. - Consumers who cut out mobile carriers tend to seek content — and ads — that provide [something of value that reflects their preferences and habits](. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. Sponsored by TextNow. Top Stories Ivy Liu [Life Beyond the Cookie]( [Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary]( This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. howdy! [Privacy]( [How children’s privacy laws complicate connected TV tracking practices]( In this video, experts in privacy law, ad tech, children’s media and CTV unpack why complying with children’s privacy law on CTV can be so complicated. SPONSORED BY [Logo] [How marketers are engaging consumers with contextual audiences]( [img] When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches. Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics. [Learn More]( [Sponsored by TextNow]( [The advertiser’s guide to in-app mobile]( Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. howdy! [Generative AI]( [Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024]( Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are a lot of changes facing Deena LaMarque Piquion, CMO at the legacy brand Xerox. [Sponsored by Blueconic]( [How media companies will keep up with AI, revenue diversification and ad spend trends in 2024]( Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings. howdy! [Privacy]( [Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?]( Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months. Advertisement [Sponsored by Spotify Advertising]( [Advertisers are noticing that podcasts produce deeper connections than social media]( The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a space ripe for advertisers looking to connect with consumers. howdy! [Strategizing for the Future]( [Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry]( Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole. howdy! [Life Beyond the Cookie]( [Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox]( Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. 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