Privacy and AI policies to watch in 2024

It’ll be a busy year for privacy laws at the international, national and state level, compounded by new rules related to AI and antitrust. January 05, 2024 [Privacy and AI policies to watch in 2024]( [It’ll be a busy year for privacy laws]( at the international, national and state level, compounded by new rules related to AI and antitrust. Additional coverage: - In a new report, [Digiday+ Research examines the current landscape of Gen Z news consumption]( through executive interviews and existing research data. - [Marketers at CES aren’t just attendees anymore](; they're playing a whole different game, with every move carefully planned. - [It will be an interesting year for publishers' subscriptions revenue](, with more publishers making money from subscriptions but with this particular revenue source accounting for a smaller portion of revenues overall heading into 2024. ICYMI stories from winter break: - [Platform winners and losers of 2023]( - [A look at Digiday’s most popular WTF explainers in 2023]( - [Generative AI’s breakout year: Digiday’s definitive 2023 timeline]( Other things to know about - The [Digiday Media Awards]( recognize the companies modernizing digital media with past winners from Insider, Indeed, Ancestry and more. Enter by tonight, January 5 at 11:59 p.m. PT to get the best rate on entries. - The demand for consumer privacy is [shifting audience-based media buying]( back to publishers. Sponsored by Optable. - By late 2024, [third-party cookies for targeting and measurement will be gone]( — not just diminished or lingering behind the scenes. Sponsored by Dstillery. Top Stories Ivy Liu [Privacy]( [Privacy and AI policies to watch in 2024]( It’ll be a busy year for privacy laws at the international, national and state level, compounded by new rules related to AI and antitrust. howdy! [Modern Newsroom]( [Digiday+ Research: A guide to emerging trends in Gen Z news consumptionÂ]( In this report, Digiday+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data. [Sponsored by Best Buy Ads]( [How affiliate partnerships fuel discovery and consideration for brands]( Affiliate partnerships allow brands to tap into publishers’ existing relationships with particular audiences or communities. Advertisement howdy! [Beyond Ads]( [‘A similar way to Cannes’: At CES 2024, ad execs will go beyond the show floor]( Marketers at CES aren’t just attendees anymore; they’re playing a whole different game, with every move carefully planned. [Sponsored by Peer39]( [Why advertisers need to reevaluate the quality of their CTV buys]( The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all. howdy! [Subscriptions]( [Digiday+ Research: Publishers likely to depend on subscriptions less as they explore alternative revenue streams in 2024]( It will be an interesting year for publishers’ subscriptions revenue, with more publishers making money from subscriptions but with this particular revenue source accounting for a smaller portion of revenues overall heading into 2024. Advertisement [Sponsored by TextNow]( [Campaign tactics for reaching carrier-cutting audiences]( Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. howdy! [Life Beyond the Cookie]( [Nine questions to consider as Google starts its move away from third-party cookies]( After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. howdy! [Strategizing for the Future]( [Media Briefing: Media execs set sights on non-ad revenue streams in 2024]( While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](