How modern media companies are organizing their sales operations

Sales orgs look very different than they did 10 years ago. December 28, 2023 [How modern media companies are organizing their sales operations]( From implementing generative AI tools into the workflow to adding seller incentives to taking a categorical approach versus a brand approach for client management, [here is a mock-up of what a modern media company’s sales organization looks like](. Additional coverage: - As the creator economy booms, [creators sound off on creator payouts](. - Digiday asked several creators, if they could only use one short-form vertical video platform, [which would they choose and why](. Other things to know about - Recognize the rising leaders in your company and their impact on the industry with the [Future Leader Awards](. Enter by February 2 for the best rate. - Sellers looking to gain a deeper understanding of the programmatic selling landscape can [dive into this series of courses]( covering key topics necessary for success in 2024. Produced in partnership with U of Digital. - The highly-valued 18–34-year-old demographic is becoming increasingly difficult to reach on Twitch and IGN due to browser ad blockers, leading to [in-game advertising becoming a mainstay for advertisers](. Sponsored by Overwolf. Top Stories Ivy Liu [Beyond Ads]( [How modern media companies are organizing their sales operations]( Sales orgs look very different than they did 10 years ago. howdy! [The Creator Economy]( [Platform payouts: Creators reveal how much social media behemoths are willing to shell out]( As the creator economy booms, creators sound off on creator payouts. [Sponsored by Optable]( [Privacy-safe media is helping publishers meet advertiser expectations]( The demand for consumer privacy is shifting audience-based media buying back to publishers. Advertisement howdy! [The Creator Economy]( [Creators pick their preferred short-form video platforms]( Digiday asked several creators, if they could only use one short-form vertical video platform, which would they choose and why. [Sponsored by StackAdapt]( [How teams are activating programmatic account-based marketing at scale]( B2B marketers are increasingly incorporating ABM tactics into their digital marketing strategies, including programmatic advertising. howdy! [Gaming & Esports]( [What will it take to get brands to increase their gaming spend in 2024?]( After an explosion in global gaming activity during the COVID-19 pandemic, gaming came back to the ground somewhat in 2023 — but it is now firmly established as one of the most popular entertainment channels, and perhaps even the most popular, according to a 2023 study by Deloitte. Yet stakeholders in the gaming marketing and advertising industries feel that brands’ marketing spend in gaming has not yet scaled up to match this potential opportunity. Advertisement [Sponsored by Klaviyo]( [Why customer segmentation is the foundation for personalized messaging]( Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. howdy! [Future of Measurement]( [Digiday+ Research roundup: Third-party cookies, Meta's platforms and generative AI were 2023's biggest trends]( Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers. howdy! [Generative AI]( [Newsroom leaders will take a more cautious approach to generative AI in 2024]( Four heads of editorial teams shared with Digiday their approach to generative AI next year will be cautious and slow. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](