A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. December 22, 2023 [A History of Ad Tech Chapter 4: The Privacy Reckoning]( In the [final chapter of our special report A History of Ad Tech](, we cover how the digital media industry had to come to grips with growing privacy requirements. Additional coverage: - The Museum of Illusions is [taking its OOH strategy a step further]( with a 3D billboard. - The reality is that alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty. Still, [marketers are asking to at least kick the tires on alternatives](. - The [final episode of Digiday's Oral History of Ad Tech podcast]( discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights. Editor's note: Digiday Media will be off on Dec. 25, so look for the next issue of the Digiday Daily on Tuesday, Dec. 26. Other things to know about - The [Digiday Media Awards]( recognize the companies modernizing digital media with past winners from Insider, Indeed, Ancestry and more. Enter by January 5 to get the best rate on entries. - The demand for consumer privacy is [shifting audience-based media buying]( back to publishers. Sponsored by Optable. - Podcasts offer listeners a space to continue conversations around cultural moments, [providing advertisers with a direct link to become a part of the conversations]( that matter most to listeners. Sponsored by Spotify. Top Stories Ivy Liu [Data Regulation]( [A History of Ad Tech Chapter 4: The Privacy Reckoning]( How the digital media industry had to come to grips with growing privacy requirements. howdy! [Experimental Channels]( [Museum of Illusions takes OOH to a new dimension with 3D billboard]( The Museum of Illusions is taking its OOH strategy a step further with a 3D billboard. [Sponsored by BlueConic]( [Why the rise of AI is pushing publishers to focus on direct reader engagement]( To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. Advertisement howdy! [Experimental Channels]( [Alternative media tries to grab the spotlight, but the economy has other plans]( The reality is that alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty. Still, marketers are asking to at least kick the tires on alternatives. [Sponsored by Spotify Advertising]( [How brands are connecting with consumers across digital streaming platforms]( A multi-format strategy combining audio and video components can help brands reach and engage listeners in different contexts. howdy! [Privacy]( [Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicecic]( The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data […] Advertisement [Sponsored by TextNow]( [Campaign tactics for reaching carrier-cutting audiences]( Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. howdy! [What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024]( It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023. howdy! [Navigating Economic Instability]( [Media Briefing: The media industry's top takeaways from 2023]( Media execs share their top takeaways from 2023. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](