As attention grows up, agency rebundling is one unintended result

Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. December 14, 2023 As attention grows up, agency rebundling is one unintended result Attention, when used properly, [can offer insight]( into not only media planning and placement but creative execution as well. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way. Additional coverage: - Agency execs [are worried]( that the invalid traffic rates from Google aren't lining up with what DSPs report. - In [this week’s Digiday+ Research Briefing](, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads. - As AI becomes more mainstream with consumers, marketers have started to look to the technology as an important part of their toolkits. [Digiday+ Research looked at]( where exactly AI fits into marketers' toolkits. - On [this final episode of The Return podcast](, we circle back to talk to a few guests we spoke with earlier this season to see where they’re at now. Other things to know about - At [Digiday's Media Buying Summit](, taking place March 4-6 in Nashville, media buying execs from GSD&M, McCann, Publicis and more will come together to connect and discuss industry solutions. - When strategically aligned and parallel in power, [data and technology create a goldmine for advertisers](, but accuracy is paramount. Sponsored by AdDaptive. - [Onsite product reviews are a potent form of community advertising](, allowing brands to connect with consumers through genuine and user-generated feedback. Sponsored by Best Buy Ads. Top Stories Ivy Liu [Evolving Agencies]( [As attention grows up, agency rebundling is one unintended result]( Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. howdy! [The Programmatic Publisher]( [Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports]( Agency execs are worried that the invalid traffic rates from Google aren’t lining up with what DSPs report. [Sponsored by Bango]( [Why consumers are turning to subscription hubs]( To better keep track of costs and content, subscribers are looking for a way to connect all of their subscriptions. Advertisement howdy! [Agency Culture]( [Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls]( In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads, as seen in recent data from Digiday+ Research. [Sponsored by Blueconic]( [How media and publishing companies are using CDPs to accelerate growth]( Publishers are working to establish relationships with anonymous site visitors through a mutual value exchange, such as registering for free content, to build long-term growth. howdy! [Generative AI]( [The State of AI: The paradigm shifts toward data for marketers]( As AI becomes more mainstream with consumers, marketers have started to look to the technology as an important part of their toolkits. Advertisement [Sponsored by Peer39]( [For CTV to flourish, advertisers need access to program data before buying ads]( As CTV grows, so do undesirable spaces for CTV ads, from fake content such as screensaver channels to less reputable news outlets. Advertisers want ways to analyze content before placing ads to avoid such placements. howdy! [Future of Work]( [Layoffs, promotions, endless job searching: The Return podcast, season 2, episode 8]( On this episode, we circle back to talk to a few guests that we spoke with earlier this season to see where they’re at now. howdy! [Future of Work]( [Layoffs, promotions, endless job searching: The Return podcast, season 2, episode 8]( On this episode, we circle back to talk to a few guests that we spoke with earlier this season to see where they’re at now. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](