With the rise of retail media networks, marketers continue to grapple with lack of standardization

Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers. December 07, 2023 [PRESENTED BY]( [With the rise of retail media networks, marketers continue to grapple with lack of standardization]( The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And [that growth isn’t yet slowing down anytime soon](, Deloitte Digital's Kelly Leger said at the Digiday Programmatic Marketing Summit. Additional coverage: - In [this week’s Digiday+ Media Briefing](, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations. - The creator economy is [on its way to becoming more like the programmatic market]( than many advertisers realize, Whalar’s Gaz Alushi said on stage at the Digiday Programmatic Marketing Summit. - This [Digiday+ Research Briefing]( examines the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI. - Gen Zers are thinking about their identities and how they want to show up at work. This generation is all about authenticity, but for non-binary or transgender persons, that might mean jeopardizing your job, [which is a lot to consider](. - ICYMI – last month's most-read story: [GroupM is in the trough of the business cycle — when will it reach the crest again?]( Other things to know about - Tomorrow is the last chance to enter this year's [Digiday Awards Europe](. By submitting, you have the opportunity to join the list of past winners from Prime Video, VGTV, Spotify and more. - B2B marketers are increasingly [incorporating ABM tactics into their digital marketing strategies](, including programmatic advertising. Sponsored by StackAdapt. - In a fragmented media landscape, media companies must provide the [best ad experiences for brands and audiences](, requiring all stakeholders to establish standard taxonomy. Sponsored by Paramount. Top Stories Ivy Liu [Retail Revolution]( [With the rise of retail media networks, marketers continue to grapple with lack of standardization]( Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers. howdy! [Generative AI]( [Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation]( In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations. SPONSORED BY [Logo] [How mobile app marketing is shifting from reach to results to meet performance needs]( [img] Traditionally, mobile app marketers keep strategies and budgets to themselves to avoid competitors learning their secrets to success. However, this makes it difficult for marketers to benchmark the approaches used on one app against another. To shed some light on the scenario, Moloco partnered with Ipsos, surveying 1,675 global marketing managers about trends and challenges in the coming year. One key finding: Advanced machine learning is the number-one factor in vetting mobile app performance marketing solutions. With more marketers accountable for business impact and ROAS, shifting from traditional brand marketing to performance-driven approaches with mobile app marketing, for example, is gaining importance. [Download Report]( [Sponsored by Bango]( [How consumers approach subscription volume and management]( According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts. howdy! [The Creator Economy]( [How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms]( The creator economy is on its way to becoming more like the programmatic market than many advertisers realize. [Sponsored by Clinch]( [The state of dynamic advertising for agencies]( In a new survey from Digiday and Clinch, 99% of agency respondents said DCO is a significant factor in their work, including 45% that reported that DCO is “very significant.” howdy! [The Programmatic Marketer]( [Research Briefing: Programmatic hits road bumps heading into 2024]( In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research. Advertisement [Sponsored by Alexander Group]( [The role of AI in sales continues to evolve]( The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. howdy! [Future of Work]( [Trans Gen Zers are looking for inclusivity: The Return podcast, season 2, episode 7]( A Gallup survey found that the number of Gen Z people identifying as transgender is twice that of millennials. howdy! [Navigating Economic Instability]( [Agencies weigh positives and negatives to 2024 spending in an uncertain economy]( Although 2024 is shaping up to be a big year for ad spending with the potentially most expensive presidential election in history on its way, there remains some uncertainty in the industry — given the economic conditions and move toward cookie deprecation. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](