Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023 [Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year]( Reducing carbon emissions from the digital ad ecosystem is an important priority, [but various players are skeptical]( that much can — and is — being done to practice sustainability. Additional coverage: - A study from Adalytics Research [explores the intricacies of Google's Search Partner network]( and asks marketers, "Does a lack of transparency create brand safety concerns for search advertisers?" - This week’s [Digiday+ Future of TV Briefing]( looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market. - Innovid’s recent report on television insights [revealed advertiser challenges around the growing gap]( between measuring media and optimizing campaigns across various services and platforms. - [McAfee CTO Steve Grobman spoke with Digiday]( about current AI trends and how tech has evolved since the boom began early this year. Other things to know about - Join us December 4-6 in New Orleans at the [Digiday Programmatic Marketing Summit](, where attendees will have the opportunity for exclusive networking and can secure months' worth of meetings over the span of just three days. - As online shopping booms, e-commerce companies and mass merchants are [tapping into the value of commerce media]( — monetizing first-party data on their digital properties. Sponsored by Nexxen. - Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are [increasing their focus on gamer moms](. Sponsored by Activision Blizzard Media. Top Stories Ivy Liu [Strategizing for the Future]( [Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year]( Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. howdy! [Brand Safety]( [Google's Search Partner network comes under fire in research underlining brand safety vulnerabilities]( “Major brands’ search ads can appear on piracy, pornographic and sanctioned websites,” research claims. [Sponsored by Seedtag]( [How contextual ads fit into post-cookies targeting strategies]( For brands and agencies, contextual advertising is no longer a backup option but a primary response to the death of the cookie. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023]( This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market. [Sponsored by Pixability]( [Why marketers are adding YouTube to their post-cookie strategies]( Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy. howdy! [Future of Measurement]( [Innovid study examines impact of measurement and optimization gaps across CTV campaigns]( Ad measurement firm Innovid’s recent report on television insights revealed advertiser challenges around the growing gap between measuring media and optimizing campaigns across various services and platforms. Advertisement [Sponsored by Optable]( [How La Presse transformed to keep up with big tech]( For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! [Generative AI]( [McAfee's CTO on AI and the 'cat-and-mouse' game with holiday scams]( McAfee’s holiday shopping survey found 88% of U.S. consumers think hackers will use AI to “create compelling online scams.” howdy! [Life Beyond the Cookie]( [Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor]( Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](