The Rundown: TikTok 2024 spending

Budgets on the platform are set to rise as much as 25% for next year. November 03, 2023 [The Rundown: TikTok 2024 spending]( Budgets on the platform [are set to rise as much as 25%]( for next year. Additional coverage: - [Alphabet CEO Sundar Pichai took to the stand]( in this week's antitrust trial proceedings. - In [the latest installment in Digiday's Confessions series](, a social media supervisor details what using burner accounts for a brand is like and why he wouldn't do it again. - A new startup is tapping into the potential of large language models [to help YouTubers sell ads](. - NRG’s recent run of partnerships with Ford, Kia and Carvana demonstrates how the esports org’s investments in both the casual and competitive aspects of the gaming community [have succeeded in attracting brands’ attention]( — and their all-important marketing dollars. - Our most-read story this week: [GroupM North America CEO Kirk McDonald exits in senior shake up](. Other things to know about - The [Digiday Video and TV Awards]( will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by November 17 to secure the lowest rate on entries. - Current processes in ad operations are notoriously manual — [increasing the time teams spend on tasks and the possibility of human error](. Sponsored by Theorem. - [Transitioning from brand safety to suitability]( demands an evolved contextual awareness, and the AI revolution is catering to this need. Sponsored by Seedtag. Top Stories Ivy Liu [Marketing on Platforms]( [The Rundown: TikTok 2024 spending]( Budgets on the platform are set to rise as much as 25% for next year. howdy! [Marketing on Platforms]( [Google uses public safety argument to deflect competition criticisms]( Alphabet CEO Sundar Pichai took to the stand in this week’s antitrust trial proceedings. [Sponsored by Klaviyo]( [The state of data for DTC marketers]( Among DTC marketers, third-party data plays an outsized role in their marketing outcomes, but teams are still working to unlock the full potential of first- and zero-party data. Advertisement howdy! [Marketing on Platforms]( ['I felt like I had committed a crime': Confessions of a social media lead on negative press and burner accounts]( In the latest installment in Digiday’s Confessions series, in which we exchange anonymity for candor, a social media supervisor details what using burner accounts for a brand is like and why he wouldn’t do it again. [Sponsored by EX.CO]( [While vertical video thrives on mobile, on the web it’s an untapped opportunity]( Publishers are seeking a technology solution that unlocks their vertical video strategies across the wider web. howdy! [The Creator Economy]( [New startups hope to tap into both the AI boom and creator economy]( A new startup is tapping into the potential of large language models to help YouTubers sell ads. Advertisement [Sponsored by AdDaptive]( [How strategic partners help advertisers future-proof their business]( As the industry continues toward a cookieless future, advertisers that listen to the market will provide practical solutions to their prospects and clients. howdy! [Gaming & Esports]( [Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory]( NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars. howdy! [Gaming & Esports]( [Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory]( NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](