Digiday+ Subscription Index: Bloomberg, Forbes, Politico focus on member benefits

Whether it's the latest on the demise of the third-party cookie or going into the weeds on subscription businesses, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to Digiday's Subscription Index. In this report, we examine experience, benefits, pricing and more across a set of publications including Bloomberg, Forbes, Politico and others. Get a taste of this member-only report below and [subscribe]( for full access to original research, weekly briefings, reports and guides, member events and much more. [VIEW MEMBERSHIPS]( [Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits]( By Li Lu, Digiday research director [As the year goes on, publishers have an optimistic view of the future, with 80% of publisher professionals expecting overall revenue to increase in the next 12 months, according to a Digiday+ Research survey. With that positive mindset coupled with real signs like increases in ARPU, subscriptions will likely play a role as a key revenue stream for the remainder of the year.]( [Against that backdrop, the Digiday Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touchpoints to identify common approaches and key tactics. This edition of the research series studies an editorially-selected group of the top professional B2B publications in the U.S.]( [Unlike the other publisher cohorts in Digiday+ Research’s previous reports in this series, publications within the professional cohort all have very similar strategies to one another, regardless of the focus of their industry coverage. In particular, professional publications have an incredibly different approach to digital thresholds than both the news and lifestyle cohorts.]( [All of the professional publications analyzed for this report have some kind of metered paywall, and 50% have total paywalls, meaning they do not offer any free articles or content. When compared to 58% of news publications and 70% of lifestyle publications that have metered paywalls and 33% and 0%, respectively, that have total paywalls, there is a clear difference in gating strategy, with the professional cohort being much more stringent than other groups.]( Featured publishers: [READ MORE]( In case you missed it: - [Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts]( - [News Publisher Subscription Index: How offerings from The New York Times, Vox, The Washington Post and others stack up]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](