California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act

The Democrat representing Silicon Valley discussed Senate Bill 362 and why he’s concerned with data privacy. September 07, 2023 [PRESENTED BY]( [California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act]( The Democrat representing Silicon Valley [discussed Senate Bill 362, also known as the Delete Act](, and why he’s concerned with data privacy. Additional coverage: - Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind. More in this [Digiday+ Media Briefing](. - For all the promises of generative AI in marketing, big name brands like Pepsi and Frito-Lay [remain unconvinced for now](. - Sirius XM introduced a [brand safety and suitability verification solution]( for podcast advertisers and agencies that it hopes will attract bigger advertisers. - Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, [ad-supported streaming is the channel marketers use the least]( among the channels Digiday assessed in our CMO Strategies series. - Digiday+ Research surveyed publisher professionals to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, [we look at how publishers are using Facebook](. - [Coca-Cola continues to be a first mover]( when it comes to AI in marketing and advertising. Other things to know about - Affiliate marketing can be lucrative, but the pathways to success are complicated. [One point of focus is link creation](. Produced in partnership with Marketecture. - To [deliver hyper-localized product-centric digital campaigns at scale](, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Sponsored by Clinch. - Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? [Take this survey](, and we’ll send you a $5 gift card. Sponsored by Google Privacy Sandbox. Top Stories [Privacy]( [California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act]( The Democrat representing Silicon Valley discussed Senate Bill 362 and why he’s concerned with data privacy. howdy! [Publishing in the Platform Era]( [Media Briefing: Publishers say Snapchat revenue is down while TikTok, Instagram are on the come-up]( Instagram and TikTok are still top tier money makers for publishers, while Facebook and X lag behind. SPONSORED BY [Logo] [Why first-party data still needs a third-party boost]( [img] While first-party customer data is essential for targeted advertising, it’s not the whole story. The most successful brands are augmenting first-party data with high-quality third-party data from reliable sources to improve marketing outcomes. To learn more about the “secret sauce” in customer and prospect marketing, join ‘The State of Marketing Data Enhancement and Analytics’ virtual event hosted by Wiland on September 14. Hear from a panel of experts from Wiland and Digiday as they unpack some of their recent State of the Industry report findings, including use cases for third-party data. [Register]( [Sponsored by Pathlabs]( [Why more agencies are working with media execution partners]( As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. howdy! [Generative AI]( [What's stopping big brands like Pepsi and Frito-Lay from embracing AI?]( For all the promises of AI in marketing, big name brands remain unconvinced for now. [Sponsored by Zeropark]( [Guide: To make the most of BFCM, marketers are rethinking messaging strategies]( During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. howdy! [Publishing in the Platform Era]( [Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?]( In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on whether publishers are cooling on Facebook and how marketers are currently investing in ad-supported streaming services. Advertisement [Sponsored by Smartly.io]( [How brands are using shopping ads on Instagram, TikTok, Snapchat and more]( In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. howdy! [Audio Anywhere]( [Sirius XM creates a podcasting brand safety and suitability tool for advertisers]( Sirius XM introduced a brand safety and suitability verification solution for podcast advertisers and agencies that it hopes will attract bigger advertisers. howdy! [Business of TV]( [CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks]( Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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