New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst

Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. August 31, 2023 [New podcast studies showing growth in ad spend, listeners suggest the bubble hasn't burst]( A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little, [the industry is still growing](. Additional coverage: - In December of last year, Amazon launched a shopping app called Inspire that resembled TikTok (at least visually). Now, it seems [it wants some of TikTok's audience too](. - It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. More in this [Digiday+ Media Briefing](. - As AI becomes the industry's latest fascination, [what happens to virtual influencers](? - In this [Digiday+ Research Briefing](, we share focal points from Digiday's recently released report on how brands and retailers are spending a lot more on online marketing than agencies. Other things to know about - Join us for the [Digiday Publishing Summit]( taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. - To [deliver hyper-localized product-centric digital campaigns at scale](, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Sponsored by Clinch. - Attention as a currency is a compilation of measurements that signal interest and engagement. Advertisers can [gain a more comprehensive view of performance and, ultimately, attention]( as they combine multiple metrics. Sponsored by Outbrain. Top Stories Ivy Liu [Audio Anywhere]( [New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst]( Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. howdy! [Marketing on Platforms]( [How Amazon’s payout structure for influencers puts a spotlight on creators' low pay]( In December of last year, Amazon launched a shopping app called inspire that resembled TikTok (at least visually). Now, it seems it wants some of TikTok’s audience too. The app uses content sourced from brands and influencers for product pitches. Two weeks ago, Amazon announced it would pay influencers $25 per video to promote products on the shopping feed. [Sponsored by Permutive]( [Publishers are focusing on direct-sold partnerships to drive ad sales and win repeat business]( As advertisers struggle to reach target audiences and run impactful campaigns through major channels, their allegiance to OMPs is declining, causing publishers to rethink their strategies, too. Advertisement howdy! [Publishing in the Platform Era]( [Media Briefing: How digital publishers spent summer 2023Â]( It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. [Sponsored by Google Privacy Sandbox]( [Publishers and advertisers: How are you mitigating data leakage?]( Data leakage has been endemic for years, and it’s been costing publishers and advertisers money for years as well. We want to know about the future of data-leakage mitigation and post-third-party-cookie opportunities. Tell us in this survey, and we’ll send you a $5 gift card. howdy! [Experimental Channels]( [Why virtual influencers have died off despite the AI boom that has a chokehold on the industry]( As AI becomes the industry’s latest fascination, what happens to virtual influencers? Advertisement [Sponsored by Marketecture]( [Group targeting capabilities are maximizing new business wins for B2B marketers]( Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. Group targeting offers B2B marketers efficient ways to maximize their campaigns. howdy! [The Programmatic Marketer]( [Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads]( In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on how brands and retailers are spending a lot more on online marketing than agencies. howdy! [The Programmatic Marketer]( [Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads]( In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on how brands and retailers are spending a lot more on online marketing than agencies. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](