The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision

This kind of uncertainty keeps ad tech bosses up at night. They’re worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. August 08, 2023 The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision This kind of uncertainty [keeps ad tech bosses up at night](. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. Additional coverage: - Lysol [plans to expand its reach]( from the traditional platforms to TikTok and Instagram, bringing its new product into different markets. - In 2020, the U.S. Federal Trade Commission [put out a call]( for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call. - As influencer marketing [continues to mature](, a common concern has bubbled up: oversaturation. - Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. [Here’s how it’s changed](. Other things to know about - [Join us at the Digiday Media Buying Summit]( from October 3-5, where we’ll connect attendees with media buying leaders from Havas, MediaCom, OMD and many more. Your last chance to save on passes is August 21. - In-store and proximity ads have become part of marketers’ multichannel approaches to [driving discovery and consideration for brands and products](. Sponsored by Best Buy Ads. - Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can [create a premium ad experience to match it](. Sponsored by Activision Blizzard. Top Stories Ivy Liu [The Programmatic Marketer]( [The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision]( This kind of uncertainty keeps ad tech bosses up at night. They’re worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. howdy! [Beyond Ads]( [Why Lysol is changing how it places products on TikTok]( Lysol plans to expand its reach from the traditional platforms to TikTok and Instagram, bringing its new product into different markets. [Sponsored by Quantcast]( [Report: The digital marketer’s guide to the connected consumer]( To engage consumers, marketers are using data to personalize each connected touchpoint, including CTV. Advertisement howdy! [Privacy expert Raashee Gupta Erry educated the FTC on advertising]( The former brand and agency executive’s initial task at the FTC was mapping out the mechanics of the advertising ecosystem. [Sponsored by Marketecture]( [How DoubleVerify is leveraging automation for ad verification]( To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. howdy! [The Creator Economy]( [Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown]( The oversaturation concern makes sense but concerns are overblown, according to marketers, agency execs and influencer marketing experts, who say they aren’t seeing a tipping point anytime soon. Advertisement [Sponsored by MNTN]( [Virtual forum: The evolution of video, linear, connected and streaming TV strategies]( Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. howdy! [Future of Work]( [How employers measure productivity is changing]( Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. howdy! [Future of Work]( [How employers measure productivity is changing]( Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](