The Media Rating Council is angling for better clarity in an era of compounding complexity

Who watches the watchers in the overlooked, but all-important, world of media measurement? August 04, 2023 The Media Rating Council is angling for better clarity in an era of compounding complexity Who [watches the watchers in the overlooked](, but all-important, world of media measurement? Additional coverage: - Some publishers [are finding that reducing]( the number of shows they’re producing is helping to grow their listeners and revenue. - Gannett's latest earnings [reveal a hopeful tunnel]( of light in the media industry. - For years, athletic brands like Nike and Adidas [were some of the dominant retail brands]( in sports. Now, it appears that luxury brands want a slice of the profitable sports market. - After a bankruptcy and a buyout, Quiznos [hopes the Spongmonkeys]( can help with a comeback. - Our [most-read story this week](: YouTube faces pressure from agencies to cede more control over unwanted inventory. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more. - Automation allows teams to [optimize more efficiently and at higher volumes]( and better personalize and analyze their campaigns. Sponsored by MNTN. - By utilizing deterministic data, analytics and closed-loop measurement within the advanced TV ecosystem, advertisers are [achieving the scale of linear TV with the targeted messaging precision of digital](. Sponsored by DISH Media. Top Stories [Future of Measurement]( [The Media Rating Council is angling for better clarity in an era of compounding complexity]( Who watches the watchers in the overlooked, but all-important, world of media measurement? howdy! [Audio Anywhere]( [Why some publishers are reducing their podcast slate to try to grow their audio businesses]( Some publishers are finding that reducing the number of shows they’re producing is helping to grow their listeners and revenue. [Sponsored by Piano]( [For publishers, revenue from data unification is on the rise]( Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. Advertisement howdy! [Strategizing for the Future]( [Digital ad revenue is still down but digital subscription revenue is a bright spot in Gannett's Q2 earnings]( Gannett’s latest earnings reveal a hopeful tunnel of light in the media industry. [Sponsored by NuORDER]( [Why brands are (still) emulating DTC buyer experiences]( Brands are increasingly creating DTC-type experiences to personalize buyer engagements more effectively and capture more share of wallet. howdy! [Brands in Culture]( [Why luxury brands like Prada and Burberry are stepping into the sports arena]( For years, athletic brands like Nike and Adidas were some of the dominant retail brands in sports. Now, it appears that luxury brands want a slice of the profitable sports market. Advertisement [Sponsored by MNTN]( [Virtual forum: The evolution of video, linear, connected and streaming TV strategies]( Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. howdy! [Brands in Culture]( [Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts]( After a bankruptcy and a buyout, Quiznos hopes the Spongmonkeys can help with a comeback. howdy! [Managing Through Crisis]( [YouTube faces pressure from agencies to cede more control over unwanted inventory]( A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](