WTF is prompt engineering?

Also: Is the ad slowdown coming to an end? When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. July 28, 2023 [WTF is prompt engineering?]( When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. [Here's what it means, and how it works.]( Additional coverage: - While [ad spending may pick up in the second half of the year](, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets. - Google, Meta and Snap are [making notable strides in the realm of short-form video](, but TikTok's widespread impact is still a substantial obstacle. - [Puma views Web3 as a commerce opportunity]( on the level of e-commerce and the social media boom — and this time around, the brand is looking to get in on the ground floor of the trend. - Updated FTC guidelines around endorsements [prompted agencies to revisit murky ethics]( of influencer marketing. - Publishers that have built their businesses around newsletters [aren't concerned about Apple's iOS17 update]( removing link trackers. - In the early days, social platforms were simple. Instagram was photos, YouTube was video. Now, [everyone is trying to be everything]( as platforms rapidly add each others' features. - Our most-read story this week: Twitter's original logo designer explains why the bluebird worked so well, and [how 'X' changes everything](. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days. - According to a recent study, in-store retail media [offers access to audiences an average of 70% larger than digital audiences](. Sponsored by Best Buy Ads. - Limited access to data from walled gardens makes it more difficult for advertisers to [compare ad performance across different platforms, channels or campaigns](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Generative AI]( [WTF is prompt engineering?]( When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. howdy! [Navigating Economic Instability]( [The ad slowdown (or lack thereof) gives the industry reason to hope]( While ad spending may pick up in the second half of the year, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets. [Sponsored by Permutive]( [How one publisher redefined itself with unique audience segments]( By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences. Advertisement howdy! [Marketing on Platforms]( [How Google, Meta and Snap's battle with TikTok in short-form video is playing out]( Last quarter the platforms all doubled down on the format to capture users, grow watch time and ultimately ad dollars. [Sponsored by Bidstack]( [Why brands are positioning video games as a premium ad channel]( While marketers may have limited experience with video game advertising, it is a channel that overperforms in terms of user attention. howdy! [Gaming & Esports]( [Why Puma sees Web3 and the metaverse as its next great commerce opportunity]( Puma’s reason for leaning so thoroughly into its vision for Web3 is simple: it doesn’t want to miss the boat — yet again — on the next big shake-up to the retail world, and it sees the coming of Web3 commerce as a potentially seismic shift. Advertisement [Sponsored by MNTN]( [Virtual forum: The evolution of video, linear, connected and streaming TV strategies]( Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. howdy! [The Creator Economy]( [FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads]( Updated FTC guidelines around endorsements prompts agencies to revisit murky ethics of influencer marketing. howdy! [Data Regulation]( [Why some publishers don't think Apple’s iOS17 update will impact their link tracking in newsletters]( Newsletter publishers aren’t concerned about Apple’s iOS17 update removing link trackers. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](