Why marketers are pulling away from esports org FaZe Clan

Also: The EU's new antitrust case against Google As FaZe Clan’s controversies become more visible, some marketers are advising large brands to steer clear of the organization. June 15, 2023 [PRESENTED BY]( [Why marketers are pulling away from FaZe Clan as the esports org's struggles take center stage]( As FaZe Clan’s controversies become more visible, some marketers are [advising large brands to steer clear]( of the organization. Additional coverage: - With yet another antitrust case filed against Google, [the European Union has made its first official suggestion]( to potentially break up the giant’s massive adtech business. - Publishers are preparing for a jam-packed trip to Cannes, France next week with the primary goal being to turn in-person meetings into ad revenue. More in this [Digiday+ Media Briefing](. - Digiday spoke to both current and former Washington Post employees [to hear what they want from their next CEO](. - Refinery29’s upcoming livestream is notable because it's the [first live shopping event on Twitch to be administered]( by a third-party group. - Having made a strong imprint on CES and Cannes Lions, [Michael Kassan will become chairman of Beyond Ordinary Events](, the organization behind the inaugural Possible conference. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — [sign up for our daily briefing](, which will be sent throughout the event, from June 19-24. See you there! Other things to know about - Marketers are finding ways to improve their CTV optimizations via A/B testing, deploying multiple versions of creative and [monitoring how target audiences respond to the ads in real-time](. Sponsored by MNTN. - [Impression-based buying has become a cornerstone]( of media planning for auto brands looking to reach connected consumers. Sponsored by DISH Media. - Your last chance to enter the [Digiday Technology Awards]( is next Friday, June 23. Don't miss this opportunity to put your tech in front of our judges from Adobe, Forbes, Imagination and many more. Top Stories Ivy Liu [Gaming & Esports]( [Why marketers are pulling away from FaZe Clan as the esports org's struggles take center stage]( As FaZe Clan’s controversies become more visible, some marketers are advising large brands to steer clear of the organization. howdy! [Data Regulation]( [How the European Commission's new antitrust case against Google could break up its adtech business]( This is the first time EU regulators have suggested breaking up Google over what the European Commissions says are abusive ad-tech practices. [Sponsored by NuOrder]( [Report: The wholesaler’s guide to omnichannel strategy]( Download this guide to learn how brands are turning wholesale data into actionable insights. Advertisement howdy! [Beyond Ads]( [Media Briefing: Publishers' guide to Cannes]( Publishers are preparing for a jam-packed trip to Cannes, France next week with the primary goal being to turn in-person meetings into ad revenue. [Sponsored by Peer39]( [How new inventory and new buyers are impacting this year’s upfronts]( Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. howdy! [Modern Newsroom]( [Washington Post staffers ready for new leadership as CEO Fred Ryan steps down]( Digiday spoke to both current and former Washington Post employees to hear what they want from their next CEO. Advertisement [Sponsored by Infillion]( [WTF is post-omnichannel marketing?]( Download this new guide to learn how marketers are investing more in enhancing their ad content regardless of the channel to better align the audience experience with the surrounding context. howdy! [Future of Measurement]( [Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies]( In this edition, we share focal points from Digiday’s recently released reports about how publishers think they’ll fare in the post-cookie era and how marketers’ social platform budgets stack up. howdy! [Content & Commerce]( [Refinery29 launches Twitch's first third-party live shopping experience]( Refinery29’s upcoming livestream is particularly notable because it is the first live shopping event on Twitch to be administered by a third-party group. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](