Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. May 30, 2023 [Two years in, Bose's first CMO outlines his plan for the brand]( It took a minute, but Bose is enjoying the benefits of [having a CMO for the first time](. Additional coverage: - As Gen Z enters the workforce, century-old brand Xerox [tailors its ad strategy to them](. - Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. More in this [Digiday+ Marketing Briefing](. - As the in-housing agency trend continues, [Digiday talks to Airbnb]( about its strategy. - BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but content creator, chef and soon-to-be restaurateur Tue Nguyen [still drives most of her business on her own](. Other things to know about - Join Jim Cooper, editor-in-chief at Digiday, on June 7 at 1 p.m. ET for a [deep dive into how modern advertising has transformed]( and how creative strategy is at the center. Sponsored by MNTN. - Digitally-native and nimble brands are finding that they can [achieve strong performances and return on ad spend with data-driven TV buys](. Sponsored by Peer39. - Advertisers are [leveraging solutions that make the most significant impact on their business KPIs]( this upfronts season. Sponsored by DIRECTV Advertising. Top Stories [Brands in Culture]( [Two years in, Bose's first CMO outlines his plan for the brand]( It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. howdy! [Marketing on Platforms]( [As America returns to the office, Xerox returns to advertising]( As the next generation enters the workforce, Xerox tailors its ad strategy to them. [Sponsored by Best Buy Ads]( [Video: The state of retail media in 2023]( Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions. Advertisement howdy! [Brands in Culture]( [Marketing Briefing: As Pride approaches, marketers should be 'truly invested' as marketing backlash continues]( Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. [Sponsored by MNTN]( [Brands are using CTV to drive awareness with prospecting and retargeting efforts]( Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! [Agency Culture]( [Why Airbnb's global head of marketing says in-housing agency critique is a fallacy]( As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy. Advertisement [Sponsored by PubMatic]( [WTF is responsible media?]( Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. howdy! [The Creator Economy]( [How chef influencer Tue Nguyen works with the BuzzFeed Creator Network]( BuzzFeed’s Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own. howdy! [Gaming & Esports]( [Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023]( The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](