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Six months into Elon Musk's Twitter, here's what we know

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digiday.com

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Thu, Apr 27, 2023 10:11 AM

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Also: Publishers' cash flow turns into a trickle While Musk has ambitions to turn Twitter into a sup

Also: Publishers' cash flow turns into a trickle While Musk has ambitions to turn Twitter into a super app, advertisers still don’t feel any more valuable to the platform. April 27, 2023 [PRESENTED BY]( [Six months into Elon Musk's Twitter takeover — here's what we know so far about his plan]( While Musk has ambitions [to turn Twitter into a super app](, advertisers still don't feel any more valuable to the platform. Additional coverage: - Most publishers aren't seeing ad dollars roll in for at least 90 days after a campaign ends — and that's if they're lucky. More in this [Digiday+ Media Briefing](. - Twitter has seen tremendous, and for some users, not so favorable changes as a result of Elon Musk's takeover, including an overhaul of its verification process. For content creators of color, [the verification has been a hard sell](. - For years, Amazon had a program called Onsite Associates that worked with publishers to match top-rated products with editorialized blurbs. But at the beginning of the month, Amazon took that section of the search results and [replaced it with more ad units](. - In part two of Digiday+ Research's [report on the state of ad-supported streaming services](, we analyze how advertisers' preferences match up with the platforms' offerings, examine the challenges advertisers face on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs. - As cannabis and marijuana usage goes more mainstream, Jack in the Box is [ramping up its 4/20-friendly marketing stunts](. Digiday presents Future of TV Week Digiday Future of TV Week continues today with the release of a new installment of a special research report on ad supported streaming services and another episode of our daily video series. Learn more and catch up on anything you might've missed below. - In this episode of The Future of TV, executives from Digitas, Kepler, Mediahub and Tinuiti navigate the need for advertisers to enlist multiple demand-side platforms to support their streaming ad buys and map out the emerging ad tech turf war between DSPs and their supply-side counterparts. [Enter your email here to watch.]( - The second installment of Digiday's research report on advanced TV looks at the features — from targeting to tech — of ad-supported streaming services. Digiday+ members [can access the report here](. - This week's Future of TV Town Hall gave ad buyers the chance to sound off on sustainable TV spend, attribution issues, measurement tools and much more. Find out [what we overheard here](. - ICYMI: The Future of TV, this week's daily video series, covered [social video](, [streaming]( and [the state of the industry](. - The first installment of Digiday's [special research report]( looked at how the top ad-supported streaming services stack up. Other things to know about - Deadline tonight: [The Digiday Awards]( is the industry’s annual recognition of the companies and campaigns modernizing media and marketing. Don't miss this opportunity to join a list of past winners-- including DoorDash, Salesforce, Coca-Cola and more. Submit by tonight at 11:59 p.m. PT to receive the lowest rate on entries. - [Download this new guide]( to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. Sponsored by PubMatic. - As more CTV inventory enters the market, new suppliers will [compete with added signals and insights to prove performance to advertisers](. Sponsored by Peer39. Top Stories Ivy Liu [Marketing on Platforms]( [Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan]( While Musk has ambitions to turn Twitter into a super app, advertisers still don’t feel any more valuable to the platform. howdy! [Beyond Ads]( [Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues]( Most publishers aren’t seeing ad dollars roll in for at least 90 days after a campaign ends — and that’s if they’re lucky. SPONSORED BY [Logo] [How measurable performance transforms streaming marketing campaigns from a cost center to a revenue center]( [img] Streaming viewing has surpassed cable for the first time in the U.S., according to Statista. With the world’s TV viewing moving to streaming, the way is paved for streamers and publishers to reach new and engaged audiences like never before. Yet, as more streaming options enter the market, industry players face unprecedented competition, including ensuring content is visible and discoverable — one of the highest-rated challenges today, according to Digital TV Europe’s 2023 report. To help, Wurl is working with streamers and publishers to deliver performance-driven marketing solutions, helping teams cut through the noise and connect with audiences at scale. [Learn More]( [Sponsored by Mailchimp]( [Report: The marketer’s guide to email optimization]( Download this guide to learn how marketers are using always-on email testing to create more engaging content. howdy! [Equality and Opportunity]( [Content creators of color question whether Twitter Blue is worth the price after Elon Musk’s takeover]( Twitter has seen tremendous, and for some users, not so favorable changes as a result of Elon Musk’s takeover, including an overhaul of its verification process. For content creators of color, the verification has been a hard sell. [Sponsored by Best Buy Ads]( [Online panel: How marketers are responding to the evolution of retail media]( Join this virtual event on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future. howdy! [Modern Retail]( [Amazon quietly removes editorial recommendations from search results to replace them with more ad units]( For years, Amazon had a program called Onsite Associates — known internally as OSP — that worked with publishers to match top-rated products with editorialized blurbs. But at the beginning of the month, Amazon took that section of the search results and replaced it with more ad units. Advertisement [Sponsored by Pantheon]( [Report: Explainer’s guide to web ops for marketers]( A well-built website delivers results and impact, and plays a crucial role throughout the buyer’s journey, from converting leads to engaging customers. They’re also a source of frustration for marketing teams, however, reevaluating the way they approach website operations can alleviate these headaches. howdy! [Business of TV]( [Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services]( In part two of Digiday’s second annual report on the state of ad-supported streaming services, we analyze how advertisers’ preferences match up with the platforms’ offerings. We also examine the challenges advertisers face on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs. howdy! [Brands in Culture]( [How cannabis culture is becoming a bigger part of Jack in the Box's marketing strategy]( As cannabis and marijuana usage goes more mainstream, Jack in the Box is ramping up its 4/20-friendly marketing stunts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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