How SPO is driving ad tech's decarbonization push

Also: The state of ad-supported streaming services Sustainability mandates are ‘SPO with true leverage.’ April 25, 2023 [PRESENTED BY]( [How SPO is driving ad tech's decarbonization push]( "Sustainability" [is one of the latest buzzwords in ad tech](, with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. Additional coverage: - In part one of Digiday+ Research's annual report on [the state of ad-supported streaming services](, we assess what the platforms offer advertisers and consumers, and analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads. - The crux of [the tension between two forms of in-game advertising]( comes from the fact that many brand marketers still don't fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget. - Why [Activision is partnering with the Snapdragon Pro Series]( to level up the "Call of Duty: Mobile" esports scene. - Two years after creating a public profile on Snapchat, creator Alyssa McKay [has 2 million followers and averages 2.5 billion views per month]( on the platform. - For seasoned ad buyers, it was no surprise that there was once again an issue with Facebook following a glitch on Sunday. More in this [Digiday+ Marketing Briefing](. Digiday presents Future of TV Week Yesterday we kicked off Digiday's Future of TV Week. If you missed it, you can hear from investment chiefs from Horizon Media, OMD and UM Worldwide as they weigh in on the streaming ad market in the first episode of this week's daily series, The Future of TV. [Enter your email here to watch]( and check out more of what's to come below. - Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad options. Find out what it means for the industry in this episode of The Future of TV with execs from Havas Media, Horizon Media, PMG and Tatari. [Watch here by entering your email.]( - Today's Future of TV Week Town Hall will facilitate a discussion on winning strategies and best practices in the business of TV. If you haven't already, [RSVP here]( to join us virtually beginning at 12 p.m. EDT. - The Digiday Gaming Advertising Forum will explore the role of advertisers in the gaming industry, how they're measuring the ROI of their campaigns, in-game advertising strategies and much more. [RSVP here to join us]( virtually tomorrow beginning at 12 p.m. EDT. - In Digiday's second annual report on the state of ad-supported streaming services, we present an industry-level look at the top ad-supported streaming platforms. Digiday+ members [can access the report here](. - Save 50% on a three-month Digiday+ membership during Future of TV Week. [Join here]( to gain immediate access to exclusive content, premium research, unlimited stories and much more. Other things to know about - Join us for the [Digiday Programmatic Marketing Summit]( from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. - [Download this guide]( to learn how publishers are using first-party data to turn visitors into subscribers. Sponsored by Viafoura. - With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to [make the most of RMN developments](. Sponsored by Best Buy Ads. Top Stories Ivy Liu [The Programmatic Publisher]( [How SPO is driving ad tech’s decarbonization push]( Sustainability mandates are ‘SPO with true leverage.’ howdy! [Business of TV]( [Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more]( In part one of Digiday’s second annual report on the state of ad-supported streaming services, we assess what the platforms offer advertisers and consumers, including plans and pricing, audience reach, and ad options and innovations. We also analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads. SPONSORED BY [Logo] [How measurable performance transforms streaming marketing campaigns from a cost center to a revenue center]( [img] Streaming viewing has surpassed cable for the first time in the U.S., according to Statista. With the world’s TV viewing moving to streaming, the way is paved for streamers and publishers to reach new and engaged audiences like never before. Yet, as more streaming options enter the market, industry players face unprecedented competition, including ensuring content is visible and discoverable — one of the highest-rated challenges today, according to Digital TV Europe’s 2023 report. To help, Wurl is working with streamers and publishers to deliver performance-driven marketing solutions, helping teams cut through the noise and connect with audiences at scale. [Learn More]( [Sponsored by Pubmatic]( [How publishers and ad buyers are increasing the sustainability of their campaigns]( Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and continuity and saving money for businesses. howdy! [Gaming & Esports]( [In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences]( At the moment, the crux of the tension between these two forms of in-game advertising comes from the fact that many brand marketers still don’t fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget. [Sponsored by Browsi]( [In a cookieless world, personalized UX is essential to acquire first-party data]( Publishers can’t afford, figuratively and literally, to sacrifice their ad revenue to produce a better UX, yet they need the latter to drive the former. howdy! [Gaming & Esports]( [Why Activision is partnering with the Snapdragon Pro Series to level up the 'Call of Duty: Mobile' esports scene]( While the SPS’s year-two expansion includes several notable updates, such as the introduction of a Latin American league and the addition of titles like “Garena Free Fire” and “Mobile Legends: Bang Bang,” the change that has elicited the most excitement from mobile esports players is the incorporation of “Call of Duty: Mobile” into the league, the result of a partnership between the SPS and the game’s developer, Activision. Advertisement [Sponsored by Best Buy Ads]( [Online panel: How marketers are responding to the evolution of retail media]( Join this webinar on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future. howdy! [The Creator Economy]( [How creator Alyssa McKay made $1M from Snapchat mid-roll ads]( Two years after creating a public profile on Snapchat, McKay has 2 million followers and averages 2.5 billion views per month on the platform. howdy! [Marketing Briefing: Buyers, marketers say 'it's Groundhog Day' following Facebook glitch that spiked CPMs and cratered performance]( For seasoned ad buyers, that there was once again an issue with Facebook that they then had to mitigate was no surprise. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](