What The Guardian's new contextual data deal means

Also: The rundown on the annual Snap Partner Summit Publishers have never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there are also selling those signals to advertisers to advertise there. April 20, 2023 [PRESENTED BY]( [The Guardian will be paid for permitting the collection of contextual data on its site]( Publishers have never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there [are also selling those signals]( to advertisers to advertise there. Additional coverage: - Snapchat's fifth annual Snap Partner Summit [showcased its latest innovations in AR and AI](, as well as introduced new creator tools. - The newly launched Possible conference held in Miami Beach this week focused on [the importance of culture in the digital media and marketing ecosystem](. - Publishers are trying to improve their chances of securing advertising campaigns in Q2, after noting a trend of delays and cancellations so far this year. More in this [Digiday+ Media Briefing](. - Rovio's acquisition of Sega could [signal a return to M&A activity for the gaming industry](, both mobile and otherwise. - CNN [has a new CMS](, which it built to cut back on costs, improve reader engagement and draw in advertisers. - Albertsons and Walmart both [extolled the virtues of retail media networks]( at the inaugural Possible conference, while Disney and Kroger made their own news. Other things to know about - Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023. [Check out the full announcement here](. - What tactics and technologies are you using to improve CTV campaigns? [Tell us in this survey](, and we’ll send you a $5 gift card. Sponsored by MNTN. - Publishers are doubling down on commerce content — [driving revenue with engaging editorial content that simultaneously delivers sales for brands](. Sponsored by impact.com Top Stories Ivy Liu [The Programmatic Publisher]( [The Guardian will be paid for permitting the collection of contextual data on its site]( Publishers have never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there are also selling those signals to advertisers to advertise there. howdy! [Marketing on Platforms]( [The rundown: How Snapchat laid the groundwork for a reset to users and advertisers]( The platform’s fifth annual Snap Partner Summit showcased its latest innovations in AR and AI, as well as introduced new creator tools [Sponsored by DISH Media]( [How brands are leveraging addressable TV to reach engaged audiences]( In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. SPONSORED BY [Logo] [When it comes to entertainment, ‘popular’ is Paramount]( [img] For advertisers, audience is everything, and Paramount is putting that principle into action across a spectrum of programming. The company’s content has become a benchmark for most-watched media, and it’s hard to argue with the portfolio. CBS alone holds the title of most-watched network for 14 years straight, with the most top-10 shows, including ‘60 Minutes,’ ‘Ghosts’ and ‘NCIS,’ the top series on broadcast TV. Advertisers are also paying attention to the audiences flocking to big sports events like the NFL on CBS, comedies like ‘South Park,’ reality shows like ‘The Challenge,’ kids’ favorites like ‘PAW Patrol’ and dramas like ‘Yellowstone’ — the most watched show on TV. And streaming is on the menu too, with hits like ‘1923,’ the UEFA Champions League and ‘Rabbit Hole’ driving massive growth for Paramount+. [Learn More]( howdy! [Brands in Culture]( [Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible]( The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. [Sponsored by Marketecture]( [How DSPs are closing the gap between brands and retailers]( Innovative DSP solutions are connecting brands’ and retailers’ data to enhance the digital commerce experience. howdy! [Beyond Ads]( [Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter]( Publishers are trying to improve their chances of securing advertising campaigns in Q2, after noting a trend of delays and cancellations so far this year. Advertisement [Sponsored by impact.com]( [The state of commerce content]( As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. howdy! [Gaming & Esports]( [Why Sega's acquisition of Rovio could signal a return to M&A for the gaming industry]( The Rovio acquisition could also signal a return to M&A activity for the gaming industry, both mobile and otherwise. Although 2022 was a massive year for M&A in gaming, M&A activity in the space actually declined in Q1 2023, according to Drake Star’s Global Gaming Report for the quarter. The Rovio deal, among others, has made some observers more confident that the gaming industry will continue to consolidate in 2023. howdy! [Modern Newsroom]( [CNN’s new, proprietary publishing platform helps 'reduce tech debt']( CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](