Ad spending on TikTok defies advertising slowdown

Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. January 17, 2023 Ad spending on TikTok defies advertising slowdown Even as marketers continue to scrape dollars back wherever they can, [they can't stop pouring money into TikTok](. Additional coverage: - As the Twitter fallout continues, marketers start exploring alternative channels. [But many aren't sold just yet.]( - Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. CEO Aleen Dreksler and CRO David Spiegel discussed this on the [latest Digiday Podcast episode](. - Marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. More on how marketers will spend on the big game in this [Digiday+ Marketing Briefing](. - In a new report, Digiday+ Research surveyed 388 industry professionals to uncover [how they're currently using blockchain technologies]( and how they plan to incorporate blockchain in the future. ICYMI: From our winter break archives - All in the family? [Here’s what it's like]( to work with your siblings in the same industry; in some cases — the same company. - Digiday [spoke with six marketers]( to get their New Year's goals and what they'll be focused on next year. Other things to know about - Technology teams are tackling issues of ad server incompatibility via innovative solutions that [connect campaigns to linear and connected TV channels.]( Produced in partnership with Marketecture. - Advertisers are [rewriting the endorsement playbook for sports](, with more brands working with women’s sports and inking NIL deals. Sponsored by SponsorUnited. - Industry benchmarks no longer reflect advertisers evolving environments, leading marketing teams to seek out [new approaches for keeping a pulse on campaign performance](. Sponsored by DISQO. Top Stories Ivy Liu [Marketing on Platforms]( [Ad spending on TikTok defies advertising slowdown]( Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. howdy! [Experimental Channels]( [‘No other platform will be Twitter': Marketers aren't sold on Twitter alternatives just yet]( As the Twitter fallout continues, marketers start exploring alternative channels. But many aren’t sold just yet. [Sponsored by Stirista]( [The future of identity data and consumer privacy for marketers]( Brands are increasingly using clean room technologies to prepare for the final deprecation of third-party cookies. Advertisement howdy! [Publishing in the Platform Era]( [How Betches Media is using short form, vertical video to continue growing in 2023]( Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. [Sponsored by Nano Interactive]( [Guide: How attention marketers are inspiring customer action]( Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. howdy! [Marketing Briefing: For this year's Super Bowl, marketers will seek to 'stretch investment' however they can]( The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs. Advertisement [Sponsored by Adform]( [How privacy will affect ad tech in 2023]( Although third-party cookie deprecation is on the horizon, many advertisers and publishers are still searching for first-party data solutions. howdy! [Publishing on the Blockchain]( [Digiday+ Research: Buzz aside, how are publishers and marketers really experimenting with blockchain?]( For this report, Digiday+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate blockchain in the future. howdy! [Marketing on Platforms]( [Considering leaving Twitter? Here's a roundup of alternatives]( No one platform could replace Twitter. But Digiday has found six other platforms that might help fill that hole. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](