Agencies plan to focus on TikTok, among other channels, in 2023

Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. January 02, 2023 Agencies plan to focus on TikTok, among other channels, in 2023 [This article]( is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. [Explore the series here.]( Additional coverage: - BDG, Insider, WSJ and other publishers are [bracing for the uncertainties of 2023]( with lessons from the pandemic. - 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. More in this [Digiday+ Media Buying Briefing](. Other things to know about - Join us for [Digiday's Media Buying Summit]( from March 6-8 in New Orleans, LA as we discuss the trials and successes of navigating very important industry challenges. - Publishers are using content recommendation technologies to [engage with their audiences at every stage of the customer journey](. Sponsored by Piano. - Non-cookie-based targeting is providing many advertisers with better results now, and [applying audience targeting on the sell side]( is serving as a helpful tool to advertisers and media agencies alike. Sponsored by PubMatic. Top Stories Ivy Liu [Strategizing for the Future]( [Agencies plan to focus on TikTok, among other channels, in 2023]( Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. howdy! [Navigating Economic Instability]( [WSJ, Insider, BDG among publishers revisiting pandemic lessons in business ops as potential recession looms]( BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic. [Sponsored by QuickFrame]( [Virtual event: Making the most out of video in 2023 means evolving marketing’s testing strategies]( Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: Where media agencies will focus their energies this year]( 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. [Sponsored by Skimlinks]( [Overcoming barriers to entry for affiliate marketing]( Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer. howdy! [Strategizing for the Future]( [A look at Digiday's most popular WTF explainers in 2022]( Here’s a roundup of Digiday’s most popular WTF explainers. Advertisement [Sponsored by Unruly]( [CTV/OTT planning tools will continue evolving in 2023]( Advanced tools will create a more seamless path for cross-channel buying, targeting and precise measurement of CTV/OTT and linear campaigns. howdy! [Beyond Ads]( [Here are some of the quirkiest brand collaborations that got us talking in 2022]( Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year. howdy! [Content & Commerce]( [How social platforms changed digital marketing in 2022]( The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](