A Q&A with Netflix’s Jeremi Gorman on her New Year’s resolutions for 2023

One of Netflix’s ad chief’s New Year’s resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023. December 20, 2022 A Q&A with Netflix's Jeremi Gorman on her New Year's resolutions for 2023 One of [Netflix's ad chief's New Year's resolutions]( is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023. Additional coverage: - In this Digiday+ Research subscription index, [we analyze and rank a set of news publications]( across digital threshold experience, member benefits and pricing and plans dimensions. - Having gotten advertisers to commit to spend more than $500 million with Black-owned media companies, Group Black has been looking at owning the likes of BDG, Vice Media Group or Vox Media. Hear more from Group Black co-founder and CEO Travis Montaque [in the latest episode of the Digiday Podcast](. - Before we look ahead to 2023, we wanted to look back on the big marketing trends of 2022. More in this [Digiday+ Marketing Briefing](. - In [the latest edition of Digiday's Confessions series](, in which we exchange anonymity for candor, we hear from a copywriter about why he's bullish on the return to the office despite the individual benefits of working from home. - Kim Kardashian is [using QR codes in a new ad]( for her skincare brand Skkn by Kim -- a move she hopes will help the six-month-old brand foster long-term relationships with consumers. Other things to know about - The [Digiday Video and TV Awards]( are your chance to join an exclusive list of past winners including Chipotle, ESPN, Hulu and more. Last chance to submit is January 6. - [Download this publisher guide]( to learn how advertisers are running successful CTV campaigns with SSPs. Sponsored by TheViewPoint. - As retail media evolves, marketers are [accelerating their first-party data collection]( and consumer-centric digital strategies. Sponsored by Taboola. Top Stories [Business of TV]( [A Q&A with Netflix’s Jeremi Gorman on her New Year’s resolutions for 2023]( One of Netflix’s ad chief’s New Year’s resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023. howdy! [Modern Newsroom]( [Digiday+ Research: News Publisher Subscription Index]( The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. [Sponsored by LiveIntent]( [WTF is native advertising in email?]( Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. Advertisement howdy! [Equality and Opportunity]( [Group Black’s Travis Montaque outlines company’s media M&A ambitions]( Having gotten advertisers to commit to spend more than $500 million with Black-owned media companies, Group Black has been looking at owning the likes of BDG, Vice Media Group or Vox Media. [Sponsored by Kerv]( [The agile interactive video campaign playbook]( Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. howdy! [Marketing Briefing: Here are the top trends, issues marketers had to navigate throughout 2022]( Before we look ahead to 2023 (you’ll read that in our next Marketing Briefing which will be out January 2nd; Digiday is taking next week off), we wanted to look back on the big trends of 2022. Advertisement [Sponsored by Brandwatch]( [How brands are utilizing social media to refine the customer journey]( Download this new guide to learn how more brands are employing increasingly in-depth approaches to glean contextual insights from audience actions. howdy! [Agency Culture]( [Confessions of a copywriter on creativity, returning to the office and 'butts in seats mentality']( Early next year, many agencies, platforms and corporations are enlisting some kind of mandatory return to office, whether that’s a hybrid return with a few days in the office and a few days at home, or a full return to the office. howdy! [Brands in Culture]( [Why Kim Kardashian is sold on QR codes for Skkn by Kim]( Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim — a move made in partnership with technology company Flowcode that she hopes will help the six-month-old brand foster long-term relationships with consumers. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](