Could BeReal be the first successful social media channel to grow without ad support?

Knowing when to introduce ads is the key to growth — or demise — among social networks. November 15, 2022 Could BeReal be the first successful social media channel to grow without ad support? Knowing when to introduce ads is the key to growth — or demise — among social networks. Marketers are following along [to find out which path BeReal will tread](. Additional coverage: - Last week, new questions about brand safety surfaced as Twitter allowed users to pay $8 to be verified, with some posing as brands like Eli Lilly and Nintendo and posting statements said brands would likely never post. More in this [Digiday+ Marketing Briefing](. - Media agencies are cautiously bracing for a potential recession, even as their clients grapple with inflation and supply chain issues. [More from this Digiday+ report.]( - The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. Essence Global's Therran Oliphant discussed this and more during [the latest episode of the Digiday Podcast](. - Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Still, Avocet and Lumen Research [have bucked that trend](. - Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but [there is significantly less pessimism]( about how subscriptions will fare, Digiday+ Research found. - Dentsu's announced management restructure on Monday had been expected since the moment Wendy Clark, its outgoing Dentsu International CEO, said she would leave the company at the end of this year. [Here's a rundown.]( - For the first time in nearly a decade, cupcake brand Crumbs is returning online. It plans to [spend its marketing budget]( on outdoor advertising and social media to reach new audiences. Other things to know about - In case you missed it, check out [Digiday's 2022 Media Agency Report]( to dive deep into the state and future of the media agency, client spending, staffing and beyond. - Advertisers are working to create [frictionless user experiences for shoppable video and interactive ads](. Sponsored by KERV Interactive. - Television audiences are becoming more fragmented, as viewers have more options to [experience curated programming](. Sponsored by Vevo. Top Stories Ivy Liu [Experimental Channels]( [Could BeReal be the first successful social media channel to grow without ad support?]( Knowing when to introduce ads is the key to growth — or demise — among social networks. howdy! [Digiday+]( [Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans]( Last week, new questions about brand safety surfaced as paid verification allowed users to pay the $8 to be verified with some posing as brands like Eli Lilly and Nintendo, among others, posting statements said brands would likely never post. [Sponsored by Outbrain]( [Report: Strategies for improving site performance across publisher organizations]( Download this guide to learn how publishers are navigating one of Google’s latest changes and how it’s designed to help all stakeholders, from publishers to advertisers and users alike. Advertisement howdy! [Agency Culture]( [Digiday's 2022 Media Agency Report Virtual Presentation: The state and future of the media agency, client spending, staffing and beyond]( Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2. [Sponsored by Alexander Group]( [How media firms are overcoming economic uncertainty in 2023]( Media firms that are developing career mobility programs and pathways have seen a positive effect on profitability and productivity. howdy! [Life Beyond the Cookie]( [Essence Global's Therran Oliphant assesses the development of data clean rooms in 2022]( The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. Advertisement [Sponsored by Vevo]( [How advertisers are responding to audiences’ shifts to anytime viewing]( Television audiences are becoming more fragmented, as viewers have more options to experience curated programming. howdy! [Future of Measurement]( [Avocet & Lumen Research eye U.S. expansion following merger]( Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Still, Avocet and Lumen Research have bucked that trend. howdy! [Digiday+]( [Digiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn]( Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found. [All Latest Stories]( [Life Beyond the Cookie]( [Essence Global’s Therran Oliphant assesses the development of data clean rooms in 2022]( The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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