Will sustainability efforts introduce a 'green levy' into the ad tech tax?

Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy' into the ad tech tax? Some fear the notorious "ad tech tax" could soon have another shade of green. Others worry about [who will have to pay](. Additional coverage: - In this video, Digiday [dropped by 30 Rockefeller Center]( on the night of Nov. 8 to get a look at NBC News' election night operation. - BMW M's CEO and engineers explain why the German auto brand is [blending digital and physical experiences](. - TikTok and YouTube Shorts are two platforms that Vox is [steering its focus toward this year]( in the hope of combating misinformation and growing a younger audience, Vox's Emily Anderson said during Digiday's Future of TV Programming Forum. - Fintech and marketing firm Kasasa has partnered with NBC Universal to [launch a new national commercial]( for its contest, "These Are My People." Digiday presents Future of TV Week Yesterday's Digiday Future of TV Programming Forum offered insight into how Vox Media, NBCUniversal and many more are approaching everything from production across formats to distribution on platforms. If you missed it, you can read more below, along with some of the other coverage from Digiday's Future of TV Week. - Short-form, vertical video is still a nut that Vox Media has yet to crack from a revenue perspective. Emily Anderson, vp of Vox Video & TV, spoke more about the publisher's video ambitions during yesterday's Digiday Future of TV Programming Forum. [Read more here.]( - "We are seeing signs that Q4 is going to be worse in terms of the ad market than Q3 was." See what else was overheard during this week's Future of TV Town Hall in the [latest Future of TV Briefing](. - As a part of this week's coverage, we took a look at how YouTube is [continuing to bet on shoppable videos]( this holiday season. You can also read about the political ad uptick for CTV [driven by the midterms](. - Don't forget: Today is the last chance to save on entries for the Digiday Video and TV Awards. Check out the full list of categories and [submit here](. Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - As marketing teams [navigate privacy-forward targeting approaches]( and embrace new channels and expanded opportunities, programmatic is at the center of their digital strategies. Sponsored by AdTheorent. - Marketers and advertisers are investing in technologies that help [align first-party user data with aggregated information from walled gardens](. Sponsored by Experian. Top Stories Ivy Liu [Managing Through Crisis]( [Will sustainability efforts introduce a 'green levy' into the ad tech tax?]( Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. howdy! [Modern Newsroom]( [Inside NBC News' coverage of election night 2022]( For this year’s U.S. midterm elections, NBC News enlisted teams across its organization to cover results across traditional TV, streaming and digital platforms like TikTok. [Sponsored by Adtheorent]( [Survey: How are you optimizing your social media video strategies?]( How are you incorporating creative refreshes into your campaigns and how often are you refreshing your video creatives? Advertisement howdy! [Beyond Ads]( [How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset]( BMW M’s CEO and engineers explain why the German auto brand is blending digital and physical experiences. [Sponsored by Bidtellect]( [Ad tech waste is costing advertisers financially and environmentally]( Advertisers — and the environment — are losing out as the untraceable programmatic ecosystem redirects and siphons money and resources. howdy! [Video Anywhere]( [Vox's short-form video strategy has a money problem, but fulfills publisher's 'civic duty']( TikTok and YouTube Shorts are two platforms that Vox is steering its focus toward this year in the hope of combating misinformation and growing a younger audience. Advertisement [Sponsored by Google]( [How marketers are personalizing messaging for holiday shoppers]( Brands and marketers are crafting customized messaging that turns curious shoppers into customers. howdy! [Holiday Marketing]( [Why this financial company worked with NBC Universal to launch its ad featuring comedian Trey Kennedy]( Kasasa, a leading provider of financial technology and marketing, has partnered with NBC Universal to launch a new national commercial for its contest, “These Are My People” to air on NBC and the streaming platform Peacock. howdy! [Social Media Marketing]( [Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns]( In a Twitter Spaces discussion, the company’s new owner addressed advertiser concerns and explained his vision for the platform. [All Latest Stories]( [Beyond Ads]( [Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model]( Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. You received this email because you’re a member of the Digiday community. 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