Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns

In a Twitter Spaces discussion, the company’s new owner addressed advertiser concerns and explained his vision for the platform. November 10, 2022 Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns Yesterday, Elon Musk made his most public appearance since buying Twitter two weeks ago. In a discussion about Twitter Spaces, he [addressed advertiser concerns and explained his vision]( for the platform. Additional coverage: - Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year -- but that doesn't mean they'll offer steeper discounts on ad prices. [More from Digiday+ Research.]( - This week's [Media Briefing]( takes a look at how publishers' sales timelines are changing as later fourth quarter ad spending pulls focus from 2023 campaigns. - The venture capital market is slowing -- and while that might be a good thing for some investors, [it'll likely be more difficult]( for media companies to raise capital. - With changes across the digital landscape, advertisers say they're feeling the pressure. More in [this installment of Digiday's Confessions]( series. - YouTube [launched a 10-day shopping event]( called "From YouTube to You," featuring top creators promoting holiday gifts and merch drops. Digiday presents Future of TV Week Yesterday, the Digiday Future of TV Advertising Forum gave attendees the chance to gain insight into how GroupM, Dentsu and Anheuser-Busch are adapting to the television ad market's transformation. Today, Future of TV Week continues with the Future of TV Programming Forum. But first, be sure to check out special coverage, what we're hearing and key takeaways from this week below: - Beginning at 12 p.m. ET, the Future of TV Programming Forum will offer a unique look at how companies like Vox Media and NBCUniversal are tackling everything from producing shows and short-form video to distribution across platforms. [RSVP to join us.]( - In this week's Future of TV Town Hall, we heard about programmatic problems, Netflix and identity issues. [Check out the full rundown of key takeaways]( and what was overheard in this week's Future of TV Briefing. - As a part of this week's coverage, we took a look at the political ad uptick for CTV [driven by the midterms](. You can also read about how YouTube is [continuing to bet on shoppable videos]( for this holiday season. - Reminder: The regular deadline for this year's Digiday Video and TV Awards is tomorrow. Check out the full list of categories and [submit here](. Other things to know about - As marketers and brands search for [new identity solutions following the loss of third-party cookies](, one set of technologies is standing out among the rest: data clean rooms. Produced in partnership with Marketecture. - Media firms are [adapting their strategies to drive revenue]( in a business environment now facing widespread economic contraction. Sponsored by Alexander Group. - Advertisers: What social media platforms are you running video ads on and how are you typically deploying those creatives? [Take this survey]( and we’ll send you a $5 gift card. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu [Social Media Marketing]( [Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns]( In a Twitter Spaces discussion, the company’s new owner addressed advertiser concerns and explained his vision for the platform. howdy! [Digiday+]( [Digiday+ Research: Publishers know the economy will hurt ad sales, but they won't increase discounts]( Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year — but that doesn’t mean they’ll offer steeper discounts on ad prices. [Sponsored by Adtheorent]( [How marketers are responding to expanding opportunities for programmatic]( Download this report to learn why marketers are continuing to invest in programmatic and what they’re planning to do with campaigns in 2023. Advertisement howdy! [Digiday+]( [Media Briefing: Publishers are feeling the economy's impact on their Q1 sales cycles]( Sales teams are torn between pursuing advertisers’ remaining 2022 budgets or getting a head start on 2023. [Sponsored by SuperAwesome]( [Report: Metaverse activations are driving brand awareness and purchase intent]( Brands are experimenting with multiple touchpoints — from in-game ads to virtual events and digital items — to engage young audiences in the metaverse. howdy! [Navigating Economic Instability]( [Why media investors are saying publishing company VC funding slowdown is a good thing]( The venture capital market is slowing — and while that might be a good thing for some investors, it’ll likely be more difficult for media companies to raise capital. Advertisement [Sponsored by Kerv]( [How brands are leveraging shoppable CTV ads]( Interactive and dynamic video advertising products are helping brands create new pathways for CTV audiences to engage with creative. howdy! [The Confessions]( ['I'm burning money': Confessions of an ad exec on the current volatile digital ad landscape]( With changes across the digital landscape, advertisers say they’re feeling the pressure. howdy! [Navigating Economic Instability]( [Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing]( Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. [All Latest Stories]( [Beyond Ads]( [Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model]( Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](