Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today

This campaign season, advertisers have been spending more to reach people across CTV devices. November 08, 2022 Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today This campaign season, political campaigns on both sides of the aisle have been spending more to reach people across CTV devices. And just like with non-political advertisers, [the growth has brought big business]( to the already booming sector. Additional coverage: - Twitter employees have taken to anonymous workplace community platform Blind [to express their concerns]( about the future of the company. - Court Avenue [is emphasizing content and customer research]( in its approach to e-commerce, while newly rebranded Icon Commerce creates an incubator program to help fledgling brands. - Condé Nast's global chief business officer is bullish on a category vs. brand approach to sales strategy, but the process of getting there [has been a process of trial and error](. - Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs. More in this [Digiday+ Marketing Briefing](. - Digiday+ Research checked in with publishers to find out [where their attitudes fall]( when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one. - As investing in BIPOC communities remains top of mind for brands, agency founder Junae Brown [serves as a guide](. Digiday presents Future of TV Week Yesterday kicked off Digiday's Future of TV Week -- a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. The Digiday Gaming Advertising Forum was highlighted by a look at how Refinery29 is bringing beauty to gaming with the help of influencers. Here's what else is coming up: - Beginning today at 12 p.m. ET, our Future of TV Town Hall will provide a unique forum to talk through television advertising challenges and offer solutions. If you're registered for one of this week's events, keep an eye out for more information in your inbox. If you're not, be sure to [register here](. - Tomorrow, the Digiday Future of TV Advertising Forum will be joined by speakers from Anheuser-Busch, Dentsu, GroupM and more. [RSVP here]( to learn how they're tackling everything from the state of identity and first-party data in TV and streaming to making sense of measurement. - Thursday's Future of TV Programming Forum will go deep on producing shows and short-form video, distribution across platforms and much more. [RSVP to join us.]( - Be sure to check out our coverage of the political ad uptick for CTV [driven by the midterms here](. Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - From AR to video and UGC, marketers are learning to [prioritize Gen Z preferences to stay relevant](. Sponsored by QuickFrame by MNTN. - NBCUniversal crafted its One Platform as an activation-agnostic solution, tailored to [accommodate numerous use cases across linear and connected channels]( — something for all marketers to leverage. Produced in partnership with Marketecture. Top Stories [CTV]( [Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today]( This campaign season, advertisers have been spending more to reach people across CTV devices. howdy! [Future of Work]( [Twitter’s company culture? ‘Used to have an amazing culture, unsure of future’]( Twitter employees have taken to anonymous workplace community platform Blind expressing their concerns with the future of the company. [Sponsored by AB Tasty]( [How to improve user experience this holiday season]( Watch this on-demand webinar to learn how to improve marketing spend efficiency with actionable testing ideas. Advertisement howdy! [Retail Media]( [Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers]( Court Avenue is emphasizing content and customer research in its approach, while newly rebranded Icon Commerce creates an incubator program to help fledgling brands. [Sponsored by LiveIntent]( [WTF is native advertising in email?]( Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. howdy! [Beyond Ads]( [Condé Nast's Craig Kostelic credits 2022 revenue growth to global ad sales, despite operational hiccups]( The company’s global chief business officer is bullish on a category vs. brand approach to sales strategy, but the process of getting there has been a process of trial and error. Advertisement [Sponsored by Amobee]( [Survey: The state of premium video]( Advertisers: How are you using premium video to engage audiences in the larger premium content ecosystem? howdy! [Digiday+]( [Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure]( Marketers and agency execs say that prior to the pandemic, timelines may have been closer to eight weeks for deals and now clients are asking for two to three week windows. howdy! [Digiday+]( [Digiday+ Research check-in: Publishers are optimistically pessimistic about a recession]( Digiday+ Research checked in with publishers to find out where their attitudes fall when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one. [All Latest Stories]( [Beyond Ads]( [Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model]( Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](