WTF are dark patterns?

Dark patterns are a form of digital coercion by design, and legislators and regulators are cracking down on their usage. October 31, 2022 WTF are dark patterns? The spotlight on dark patterns is turning brighter. [Here's a video explainer]( on WTF dark patterns are. Additional coverage: - Have brunch on Pepsi and [you can support]( these Black-owned businesses. - The latest version of Apple's SKAN contains key improvements that promise to make the tool more efficient for both mobile app developers and marketers. [Here's a rundown of the changes.]( - As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward. More in this [Digiday+ Media Buying Briefing](. - The share of traffic from aggregators has stagnated, but [publishers still see value]( in the people they're driving to their content. - Hearst's new commerce platform, FirstFinds, wants to [solve the social media shopping problem]( once and for all. Other things to know about - Digiday+ and [Marketecture]( are now offering a bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about shopping and vetting technology vendors and their solutions. [Subscribe here](. - By putting their dollars in World Cup-related spaces, marketers have the opportunity to [boost brand recognition and loyalty significantly](. Sponsored by Unruly. - The redirection and siphoning of money and resources in the programmatic ecosystem is [creating steep costs for advertisers]( — and the environment. Sponsored by Bidtellect. Top Stories Ivy Liu [The GDPR Impact]( [WTF are dark patterns?]( Dark patterns are a form of digital coercion by design, and legislators and regulators are cracking down on their usage. howdy! [Beyond Ads]( [How Pepsi is putting the spotlight on Black-owned restaurants with its marketing dollars]( In response to Black-owned businesses spreading the word about the ongoing issue of the lack of funding, Pepsi wants to put the spotlight and spend its marketing dollars on these businesses. [Sponsored by AB Tasty]( [Virtual event: How to boost holiday ROI with actionable testing ideas]( Join this on-demand webinar to learn critical user experience tips for maximizing this season’s shopper revenue. Advertisement howdy! [Gaming & Esports]( [Why Apple's SKAdNetwork 4.0 release could affect mobile app measurement]( The latest version of SKAN contains key improvements that promise to make the tool more efficient for both mobile app developers and marketers. [Sponsored by Piano]( [How publishers are optimizing campaigns with A/B testing]( Download this guide to learn how to run A/B tests and use their insights to optimize publishing campaigns. howdy! [Agency Culture]( [Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing]( As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward. Advertisement [Sponsored by Tremor International]( [How marketers are crafting high-impact, data-driven CTV creative]( For advertisers in the CTV space, tactics like QR codes and voice-to-action commands are effectively elevating audience engagement. howdy! [Publishing in the Platform Era]( [News aggregators aren't growing like they used to, but publishers still see their value]( The share of traffic from aggregators has stagnated, but publishers still see value in the people they’re driving to their content. howdy! [Content & Commerce]( [Hearst wants Gen Z's social shoppers to use its new commerce platform, FirstFinds]( Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](