WTF are the ID-based vs. model-based approaches to data clean rooms?

The model-based approach to data clean rooms offers a different way for companies to share their first-party data recipes without allowing companies to connect to the underlying data. October 17, 2022 WTF are the ID-based vs. model-based approaches to data clean rooms? The model-based approach to data clean rooms is considered by agency executives to be the next generation of clean room strategies. It offers a different way for companies to share their first-party data recipes without allowing companies to connect to the underlying data, [as explained in this video](. Additional coverage: - The changes to Twitch's premium revenue share agreements were a major topic of conversation at last weekend's TwitchCon. [Here's a rundown]( of what streamers are saying about the changes — and how Twitch is responding to the criticism. - As the threat of an unfavorable economy looms overheard, marketers say they will approach this year's Advertising Week New York event with caution. More on what to expect through the week in [this Advertising Week Briefing](. - On the final day of Digiday's Media Buying Summit, we heard from speakers on data clean rooms, preparing for a cookieless world and the environment of app tracking transparency. [Read the recap.]( - As part of ESPN's strategy to establish itself as the "home of hockey," the company is [tapping TikTok to target Gen Z]( viewers and hockey fans. - This [Digiday+ Media Buying Briefing]( features illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared during last week's Digiday Media Buying Summit. - Orangetheory is [reworking its business and marketing efforts (again)]( to get people to return to in-person workout classes and grow membership. - In surveys spanning from Q1 to Q3, Digiday+ Research [found a difference growing]( between how publishers make money from direct-sold ads and programmatic ads. Other things to know about - Join us virtually on November 7 for the [Digiday Gaming Advertising Forum]( where we’ll bring together top brand, agency and media executives for a discussion on how immersive and viable the channel is and what the future holds. - To ensure customer satisfaction, brands are [turning to customer-experience improvements](, tailoring the details to each stage of the customer journey. Sponsored by Brandwatch. - From in-game ads to virtual events and digital items, brands are experimenting with multiple [touchpoints to engage young people in the metaverse](. Sponsored by SuperAwesome. Top Stories [Life Beyond the Cookie]( [WTF are the ID-based vs. model-based approaches to data clean rooms?]( The model-based approach to data clean rooms offers a different way for companies to share their first-party data recipes without allowing companies to connect to the underlying data. howdy! [Gaming & Esports]( [Creators react to Twitch's updated revenue share model]( The changes to Twitch’s premium revenue share agreements were a major topic of conversation at last weekend’s TwitchCon. Here’s a rundown of what streamers are saying about the changes — and how Twitch is responding to the criticism. [Sponsored by Yext]( [How marketers are using online search to build customer trust]( For brands and marketers, it is increasingly critical to adapt as consumer behaviors shift, regulations become stricter and consumer expectations for e-commerce heighten. Advertisement howdy! [Advertising Week]( [Advertising Week Briefing: Economic uncertainty proves to be the 'big elephant in the room']( As the threat of an unfavorable economy looms overheard, marketers say they will approach this year’s Advertising Week New York event with caution. [Sponsored by Unruly]( [Brands are engaging relevant audiences with CTV programmatic]( Advertisers are leveraging improved technology and optimizing creatives to get the most out of their programmatic and linear buys. howdy! [Future of Measurement]( [Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world]( On the final day of Digiday’s Media Buying Summit, we heard from speakers on data clean rooms, preparing for a cookieless world and the environment of app tracking transparency. Advertisement [Sponsored by Dailymotion]( [How objectionable video content damages brand perception]( Content filtering ensures a brand’s reputation is not blemished by a platform that pairs their ads with objectionable video. howdy! [Beyond Ads]( [ESPN bets big on TikTok to become 'home of hockey' for Gen Z fans]( As part of ESPN’s strategy to establish itself as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and hockey fans. howdy! [Digiday+]( [Media Buying Briefing: Overheard at DMBS 'No one's loyal because you're cheap']( Illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared in out Town Halls. [All Latest Stories]( [Modern Newsroom]( [‘Do whatever it takes’: How the NewsGuild of New York is training journalists to create strong unions]( NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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