Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
October 03, 2022 Media employees face no consequences for ignoring return-to-office requests â yet Despite increasing calls for staff to come back to the office this fall, many employees at media companies say they [haven't faced any repercussions for ignoring those requests](. Additional coverage: - Digiday Media and content platform Marketecture [have joined forces]( to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.
- As shown by the success of Netflix's "Cyberpunk: Edgerunners" and other game-inspired shows, gaming intellectual properties are increasingly [becoming a central battleground]( in the media wars.
- [In this video](, Digiday's media team recaps their top takeaways from the Digiday Publishing Summit, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
- After the disruption of GDPR, the digital media sector is [marching back up hill](.
- As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, multi-discipline agency Gale, one of its lesser known properties, is serving as an internal âinfluencerâ agency. More in this [Digiday+ Media Buying Briefing](.
- E-bike startup Lime is [finding more ways to focus on local markets]( that get people to think about why they should use new forms of transportation and how its products could fit into residents' daily lives.
- Women's healthcare network Tia is using social media and out-of-home ads [to drive conversation]( around their patients' care. Other things to know about
- Digiday+ and Marketecture are now offering a new bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about technology vendors and their solutions. [Subscribe here](.
- [Join this webinar]( on October 18 at 1 p.m. EDT to learn how marketers are building campaign-metrics experimentation into their strategies while navigating rising costs. Sponsored by Cardlytics.
- For brands inadvertently associated with inappropriate content on video platforms, it takes time to [regain consumer trust](. Sponsored by Dailymotion. Top Stories
Ivy Liu [Modern Newsroom]( [Media employees face no consequences for ignoring return-to-office requests â yet]( Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home. howdy! [Announcement]( [Digiday partners and invests in Marketecture, deepening its ad tech content and expertise]( The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry. [Sponsored by MNTN]( [How CTV advertisers are planning for the 2022 holidays]( By now, marketing teams are finalizing and testing strategies to have campaigns debut by October, geared toward capturing early-bird shoppers. Advertisement
howdy! [Gaming & Esports]( [Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up]( Consumersâ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of âCyberpunk: Edgerunnersâ in September. [Sponsored by Inmar Intelligence]( [The marketerâs guide to social shopping obstacles and opportunities]( As social commerce transforms online shopping, marketers are finding new personalization and engagement opportunities on each platform. howdy! [Publishing in the Platform Era]( [Top takeaways from the Digiday Publishing Summit]( Digiday’s media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment. Advertisement
[Sponsored by Outbrain]( [How publishers balance revenue diversification and reader experience]( From programmatic to events and affiliate commerce, publishers are pursuing multiple revenue streams while reaching engaged readers. howdy! [Data Regulation]( [How ad tech aims to build back better]( After the disruption of GDPR, the digital media sector is marching back up hill. howdy! [Digiday+]( [Media Buying Briefing: How Gale became the âtip of the spearâ for Stagwell Media Networkâs growing agency roster]( Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth. [All Latest Stories]( [Content & Commerce]( [Why Hearst is building a commerce marketplace]( Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](